Steve Wasik - CEO at VKTRY Gear
Personal and Professional Background
Steve Wasik is the CEO of VKTRY Gear and is based in Milford, Connecticut, United States. He has accumulated over 3,000 followers and 500+ connections on LinkedIn, indicating a significant professional network. Wasik holds a BS in Marketing from the University of Connecticut and an MBA from Northwestern University's Kellogg School of Management.
Professional Achievements and Company Overview
Steve Wasik has led VKTRY Gear since 2015, guiding the company to develop a unique product line that includes high-performance insoles made from aerospace-grade carbon fiber. Under his leadership, VKTRY has achieved recognition for their scientifically proven insoles that enhance athletic performance by helping athletes run faster, jump higher, and train smarter. These insoles are utilized by over 300 professional and college teams and esteemed athletes across diverse sports, including Olympic medalists and NFL players like Nick Chubb.
Strategic Initiatives and Partnerships
VKTRY Gear, under Wasik's leadership, has forged significant partnerships to expand its market presence. Notably, VKTRY has partnered with VaynerSports to innovate and add value for elite athletes. Additionally, the company has a partnership with USA Volleyball and the Ultimate Frisbee Association (UFA), marking its influence across multiple sports domains.
A notable initiative launched by Wasik is the VKTRY4Heroes Program, which provided over 600 pairs of insoles to healthcare workers nominated by their peers during the pandemic. This program received positive feedback, highlighting the benefits of VKTRY insoles for everyday use by individuals on their feet, such as doctors and nurses.
Recent Media Appearances and Industry Contributions
Steve Wasik has been featured in various interviews and podcasts, emphasizing his strategic and creative leadership. For example:
- Interview with Jim DeLorenzo on "Press Conference" where the genesis and future plans of VKTRY Gear were discussed.
- Appearance on SportsJam with Doug Doyle, where the VKTRY4Heroes Program was highlighted, and the widespread adoption of VKTRY insoles by professional and amateur athletes was discussed.
Moreover, Wasik has published articles on LinkedIn addressing the benefits of VKTRY insoles, injury prevention, and performance enhancement. These include notable publications like:
- "Revolutionizing the Sports World" (Sep 5, 2017)
- "VKTRY Insoles: Improving Athlete Protection, Recovery and Performance" (Aug 4, 2016)
- "New Sports Tech Helping Top Athletes Stay Healthy & Improve" (May 6, 2017)
Conclusion
Steve Wasik's leadership at VKTRY Gear exemplifies innovation and strategic growth in the sports performance industry. His extensive background in marketing and his track record of fostering influential partnerships position VKTRY insoles as a leading product in athlete performance and injury prevention solutions. Potential engagements with Wasik could leverage his expertise in expanding product reach and addressing niche markets, particularly in performance-centric domains.
