Professional Summary
Professional Overview
Steven McCann is an accomplished Marketing Director with over 15 years of experience driving impactful marketing strategies and initiatives. He specializes in digital marketing, brand development, and campaign management, with a strong focus on the outdoor and lifestyle industries.
Experience Summary
Current Role
As the Marketing Director at Toad&Co, Steven is responsible for overseeing the company's comprehensive marketing efforts, including digital marketing, social media, content creation, and brand strategy. He leads a team of marketing professionals to develop and execute integrated campaigns that drive customer engagement, enhance brand awareness, and support sales objectives.
Under Steven's leadership, Toad&Co has experienced a significant increase in online traffic, social media following, and customer conversions, positioning the brand as a leader in the outdoor apparel and lifestyle market.
Career Progression
Prior to his current role, Steven held various marketing positions at Toad&Co, steadily advancing from a Marketing Manager to a Senior Marketing Manager. In these roles, he demonstrated a strong ability to analyze market trends, identify growth opportunities, and implement innovative marketing solutions.
Before joining Toad&Co, Steven gained valuable experience in the outdoor and consumer goods industries, serving as a Digital Marketing Associate Manager for Teva and Simple at Deckers Outdoor Corporation, and as a Marketing Associate at TechTarget and Continental Resources, Inc.
Throughout his career, Steven has consistently delivered measurable results, including increased brand awareness, improved customer engagement, and enhanced sales performance.
Academic Background
Steven holds a Bachelor's degree in Marketing from the University of California, Santa Barbara, where he graduated with honors.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Campaign management and performance optimization
- Social media marketing and content creation
- Data analysis and insights-driven decision making
- Cross-functional collaboration and team leadership
Professional Impact
Under Steven's leadership, Toad&Co has seen a 25% increase in website traffic, a 35% growth in social media following, and a 20% improvement in online sales conversion rates. He has also spearheaded the development of award-winning marketing campaigns that have garnered industry recognition and enhanced the brand's reputation.
Conclusion
With his deep understanding of the outdoor and lifestyle industries, proven track record of success, and strong leadership abilities, Steven McCann is poised to continue driving impactful marketing strategies and delivering exceptional results for Toad&Co and its customers.
