Stori Snider

Brand Manager and Director of Marketing

Professional Overview

Stori Snider is an accomplished marketing and brand management professional with over 15 years of experience driving growth and innovation for leading brands in the sports and lifestyle industries. As the President of Big Eyed Fish Promotions and the Brand Manager/Director of Marketing at Bettinardi Golf, Stori leverages her extensive expertise in strategic marketing, brand positioning, and digital campaign management to elevate brand visibility and deliver impactful results.

Experience Summary

Current Role

As the Brand Manager/Director of Marketing at Bettinardi Golf, Stori is responsible for developing and executing comprehensive marketing strategies to strengthen the brand's presence, engage target audiences, and drive increased sales. She oversees all aspects of the brand's marketing mix, including digital marketing, social media, content creation, event planning, and strategic partnerships. Under Stori's leadership, Bettinardi Golf has experienced significant growth, with a 25% increase in online sales and a 35% boost in social media engagement.

Concurrently, Stori serves as the President of Big Eyed Fish Promotions, a full-service marketing agency she founded in 2002. In this role, she provides strategic counsel and creative solutions to a diverse portfolio of clients, helping them to enhance their brand positioning, expand their customer base, and achieve their business objectives.

Career Progression

Prior to her current roles, Stori held positions as an Account Executive at 186 Advertising and TaylorMade-adidas Golf, where she honed her skills in account management, campaign development, and client relationship building. She also gained valuable experience as a Sales Representative at adidas Eyewear, where she was responsible for driving sales, product promotion, and customer engagement.

Throughout her career, Stori has consistently demonstrated her ability to deliver exceptional results, earn the trust of clients and stakeholders, and contribute to the overall success of the organizations she has been a part of.

Academic Background

Stori holds a Bachelor of Science degree in Marketing from the University of Illinois at Chicago, where she graduated with honors.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital marketing and social media optimization

• Event planning and execution

• Stakeholder management and client relations

• Team leadership and cross-functional collaboration

Professional Impact

Under Stori's leadership, Bettinardi Golf has experienced significant growth, with a 25% increase in online sales and a 35% boost in social media engagement. She has also spearheaded the successful launch of several new product lines, solidifying the brand's position as a leader in the golf equipment industry.

At Big Eyed Fish Promotions, Stori has built a reputation for delivering innovative, results-driven marketing solutions that have consistently helped her clients achieve their business goals. Her agency has been recognized with several industry awards, including the prestigious Addy Award for Best Integrated Marketing Campaign.

Conclusion

Stori Snider is a seasoned marketing and brand management professional with a proven track record of driving growth, innovation, and success for industry-leading brands. With her strategic vision, creative problem-solving skills, and unwavering commitment to excellence, Stori is poised to continue making a significant impact in the sports and lifestyle sectors.