Suan Tan

Director of Sales & Marketing

Professional Overview
Suan Tan is an accomplished sales and marketing professional with over 15 years of experience in the hospitality industry. As the Director of Sales & Marketing at The Sydney Boulevard Hotel, she oversees all aspects of the hotel's sales and marketing strategy, driving revenue growth and brand awareness in the competitive Sydney market.

Experience Summary

Current Role
Suan has served as the Director of Sales & Marketing at The Sydney Boulevard Hotel since 2011. In this role, she is responsible for developing and implementing comprehensive sales and marketing plans to attract both leisure and corporate guests. She has successfully grown the hotel's customer base, negotiated lucrative partnership agreements, and spearheaded innovative marketing campaigns that have significantly increased the hotel's online visibility and reputation.

Career Progression
Prior to her current position, Suan held sales and marketing roles with Berjaya Hotels & Resorts Group in Singapore and SQ Centre in Kuala Lumpur. Throughout her career, she has demonstrated a keen ability to adapt to changing market conditions, identify new revenue streams, and build strong relationships with industry partners and customers.

Academic Background
Suan holds a Bachelor of Business Administration from the National University of Singapore, with a specialization in Hospitality Management. She is also a certified Hotel Revenue Management Specialist, having completed advanced training in data-driven pricing and inventory optimization strategies.

Areas of Expertise

• Hospitality sales and marketing

• Hotel revenue management

• Customer relationship management

• Digital marketing and social media strategy

• Negotiation and contract management

• Team leadership and performance coaching

Professional Impact
During her tenure at The Sydney Boulevard Hotel, Suan has spearheaded several successful initiatives that have contributed to the hotel's growth and industry recognition. She led the development of a comprehensive digital marketing strategy that resulted in a 25% increase in website traffic and a 20% boost in direct bookings. Suan also played a key role in securing several high-profile partnership agreements with local tourism boards and corporate clients, expanding the hotel's customer base and diversifying its revenue streams.

Conclusion
Suan Tan is a dynamic and results-oriented sales and marketing leader with a proven track record of driving business success in the hospitality industry. Her extensive experience, strategic thinking, and innovative approach to marketing make her a valuable asset to The Sydney Boulevard Hotel and a respected professional within the industry.