Subhasri Prasad
Vice President Marketing | Mumbai, Maharashtra, India
Professional Overview
Subhasri Prasad is a seasoned marketing executive with over 20 years of experience leading successful branding, consumer experience, and ecommerce initiatives for prominent retail and media organizations in India. As the Vice President of Marketing at Sony Pictures Networks India, she is responsible for driving impactful marketing strategies that enhance brand visibility, boost consumer engagement, and deliver measurable business growth.
Experience Summary
Current Role
Vice President Marketing, Sony Pictures Networks India (2023-05-01 - Present)
- Oversee the development and implementation of integrated marketing campaigns that elevate the brand presence and reputation of Sony's media networks
- Lead a team of marketing professionals to devise innovative content strategies, optimize digital platforms, and deliver superior consumer experiences
- Collaborate cross-functionally to align marketing initiatives with broader business objectives and drive revenue generation
- Leverage data-driven insights to continuously refine marketing approaches and enhance audience targeting and engagement
Assistant Vice President Marketing, Sony Pictures Networks India (2015-09-01 - 2023-05-01)
- Spearheaded the rebranding and repositioning of Sony's entertainment channels, resulting in a 25% increase in viewership and a 15% growth in revenue
- Implemented successful digital marketing strategies that boosted online engagement by 35% and expanded the network's social media following by over 20%
- Played a pivotal role in the launch of new channel offerings, developing impactful marketing plans that contributed to their successful market penetration
Career Progression
Prior to joining Sony Pictures Networks India, Subhasri held senior marketing roles at leading retail and home furnishing brands, including:
- Head - Branding & eCommerce, D'DECOR HOME FABRICS (2014-02-01 to 2015-09-01)
- Head- Marketing, Consumer Experience & eCommerce, Creative Portico Pvt Ltd (2012-12-01 to 2014-02-01)
- Head- Marketing, Bombay Dyeing (2010-07-01 to 2012-12-01)
Subhasri's extensive background in brand management, consumer engagement, and ecommerce has enabled her to drive measurable business impact and spearhead transformative marketing initiatives across diverse industries.
Academic Background
Subhasri holds a Master's degree in Business Administration (MBA) from the prestigious Symbiosis Institute of Management Studies, where she graduated with distinction.
Areas of Expertise
- Integrated marketing strategy development and execution
- Brand positioning and reputation management
- Consumer insights-driven content strategy and digital marketing
- Omnichannel customer experience optimization
- Ecommerce and digital transformation initiatives
- Cross-functional collaboration and team leadership
Professional Impact
- Spearheaded the successful rebranding and repositioning of Sony's entertainment channels, resulting in a 25% increase in viewership and a 15% growth in revenue
- Implemented innovative digital marketing strategies that boosted online engagement by 35% and expanded the network's social media following by over 20%
- Played a pivotal role in the launch of new channel offerings, developing impactful marketing plans that contributed to their successful market penetration
Conclusion
With a proven track record of driving transformative marketing initiatives and delivering measurable business impact, Subhasri Prasad is a respected marketing leader dedicated to leveraging data-driven insights, consumer-centric strategies, and cross-functional collaboration to propel the growth and success of Sony Pictures Networks India.
