SR

Subu Rao

Founder & CEO


Personal and Professional Overview


Name: Subu Rao
Current Position: Founder & Chief Executive Officer
Company: Discover Dollar Inc
Location: Bangalore, India

Subu Rao, also known as Subrahmanya Rao, is a seasoned entrepreneur and CEO of Discover Dollar Inc, which he founded in November 2013. The company specializes in providing innovative solutions to help large retailers detect and resolve financial discrepancies such as overpayments, leveraging advanced real-time data analytics. Subu Rao's education includes a Bachelor of Business Administration from Mangalore University, a diploma in Banking & Finance from IIBF, and an MBA in Finance & Marketing from SDMIMD. His professional journey includes experience working for a company based in Atlanta where he gained significant insights into overpayments in the retail industry.

Company Focus and Achievements


Discover Dollar Inc was established with the mission to provide technology-driven solutions to address revenue leakages in the retail sector. The company helps enterprises recover lost revenue through proprietary data analytics tools by addressing issues like dynamic pricing, promotional allowances, and volume-based discounts. The significant market potential for Discover Dollar's services is estimated to be around $50 billion. The company differentiates itself from competitors, particularly those in the US, through its innovative technology and a results-driven business model where fees are contingent on the value delivered to the customer.

Professional Philosophy and Challenges


Subu Rao advocates for entrepreneurship as a powerful means to solve real-world problems, combining creativity with execution. He underscores the importance of stakeholder satisfaction, including customers, investors, and employees, as metrics of success. Subu acknowledges the ongoing challenges in entrepreneurial ventures, particularly in attracting and retaining talented workforce, yet champions the dynamic opportunities within the retail industry afforded by technological advancements.

Thought Leadership and Engagements


Subu Rao has actively participated in various industry events like Shoptalk 2022, underlining his leadership role and commitment to expanding Discover Dollar's footprint. His contributions to discussions surrounding entrepreneurship, innovative technology, and retail challenges highlight his stature as a thought leader in the sector.

Future Plans


Discover Dollar Inc plans to expand its team and possibly establish an office in the United States as specific milestones are achieved. Subu's vision integrates scalability and technological innovation to capture emerging opportunities within the retail domain.

Subu Rao's commitment to eliminating inefficiencies in the retail sector and his dynamic leadership set the foundation for substantial impacts on the industry, presenting valuable partnership opportunities for potential collaborators and stakeholders in the retail technology space.