Professional Summary
Professional Overview
Sue Macgregor is a seasoned marketing executive with over 20 years of experience driving growth and innovation for leading technology and professional services organizations. As the Head of Marketing at LS Direct, she is responsible for developing and executing integrated marketing strategies to support the company's ambitious sales and business development goals.
Experience Summary
Current Role
As Head of Marketing at LS Direct, Sue oversees all aspects of the company's marketing function, including brand management, digital marketing, lead generation, events, and public relations. Since joining in August 2023, she has streamlined marketing operations, introduced data-driven campaigns, and strengthened the organization's positioning as an industry leader. Under her leadership, LS Direct has seen a 25% increase in qualified leads and a 15% improvement in website conversion rates.
Career Progression
Prior to LS Direct, Sue served as the VP of Marketing, Americas at LiveU, where she led the successful launch of the company's flagship video streaming solution in the North American market. Before that, she held marketing leadership roles at Vertrax, Datto, Inc., Frontier Communications, and Reed Exhibitions, driving strategic initiatives that resulted in significant revenue growth and market share expansion.
Throughout her career, Sue has demonstrated a keen ability to align marketing efforts with broader business objectives, leveraging data-driven insights to optimize campaign performance and deliver measurable impact. Her track record of success includes launching new products, orchestrating high-profile events, and building strong partner relationships to amplify brand visibility and customer engagement.
Academic Background
Sue holds a Bachelor of Arts in Communications from the University of Connecticut, where she graduated with Honors. She has also completed executive education programs in digital marketing and strategic leadership, further enhancing her expertise in the rapidly evolving marketing landscape.
Areas of Expertise
- Digital marketing and lead generation
- Brand strategy and management
- Content creation and thought leadership
- Marketing automation and analytics
- Event planning and sponsorship
- Strategic partnerships and channel development
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Sue has been recognized for her innovative approach to marketing and her ability to drive measurable results. She has been a featured speaker at industry conferences, sharing her insights on leveraging emerging technologies and data-driven strategies to achieve marketing success. Additionally, Sue has served on advisory boards and volunteered her time to mentor aspiring marketing professionals.
Conclusion
With her proven track record of success, Sue Macgregor is a dynamic and results-driven marketing leader who is poised to make a significant impact in her role at LS Direct. Her deep industry knowledge, strategic mindset, and ability to inspire cross-functional collaboration position her as a valuable asset to the organization as it continues to expand its market presence and drive sustainable growth.
