Professional Summary

Professional Overview

Sue Maloney is a seasoned marketing and communications professional with over 25 years of experience in the industry. As a Partner, Executive Creative Director, and San Francisco Marketplace Lead at Ketchum, she is responsible for driving innovative creative solutions and guiding the agency's strategic direction in the San Francisco market.

Experience Summary

Current Role

In her current role at Ketchum, Sue serves as a key member of the agency's leadership team, spearheading the creative and strategic vision for clients across various industries. As the Executive Creative Director, she oversees a team of talented creatives, ensuring the delivery of impactful campaigns that resonate with target audiences. Additionally, as the San Francisco Marketplace Lead, Sue is instrumental in cultivating and expanding Ketchum's presence in the Bay Area, fostering strong relationships with clients and driving business growth.

Career Progression

Sue's career trajectory has been marked by progressive leadership roles and a proven track record of success. Prior to her current position, she served as a Partner and Associate Director of Strategy and Creative at Ketchum, where she played a pivotal role in shaping the agency's strategic offerings and creative direction. Before that, she held management roles at esteemed agencies such as Patrice Tanaka & Company, Ogilvy, and M Booth, honing her expertise in account management, client strategy, and campaign development.

Academic Background

Sue holds a Bachelor of Science in Business Administration with a concentration in Business Management from Bucknell University. She also completed a graduate program in Journalism at American University, further strengthening her writing and communications skills.

Areas of Expertise

Sue's areas of expertise span creative strategy, brand development, integrated marketing communications, and innovative digital solutions. She has a deep understanding of the San Francisco market and the unique challenges and opportunities it presents for her clients. Her strong leadership skills, combined with her ability to inspire and motivate teams, have been instrumental in driving successful campaigns and achieving measurable results.

Professional Impact

Throughout her career, Sue has been recognized for her contributions to the industry. She has led award-winning campaigns that have garnered national and international recognition, showcasing her ability to craft compelling narratives and engage audiences. Additionally, Sue is an active participant in industry events and thought leadership initiatives, sharing her insights and expertise with peers and industry professionals.

Conclusion

With her extensive experience, strategic mindset, and creative vision, Sue Maloney is a valuable asset to Ketchum and its clients. As she continues to guide the agency's growth in the San Francisco market, she remains committed to delivering innovative solutions that drive measurable impact and position her clients for long-term success.