Professional Summary

Professional Overview

Sue Murray is an accomplished Director of Brand Marketing and Packaging Design with extensive experience in the consumer goods and retail industries. She specializes in developing impactful brand strategies, driving innovative packaging designs, and overseeing successful commercialization efforts for private label and corporate brands.

Experience Summary

Current Role

As the Director of Brand Marketing & Packaging Design - Own Brands at RITE AID, Sue is responsible for leading the strategic development and execution of brand identities, packaging designs, and go-to-market initiatives for the company's private label product lines. She collaborates cross-functionally to ensure brand consistency, drive consumer engagement, and maximize sales and profitability.

In her concurrent role as Director of Commercialization & Graphics at Flagstone Foods, Sue oversees the successful launch and brand management of new private label food and beverage products. She manages the creative design process, coordinates with manufacturing and regulatory teams, and implements effective marketing strategies to support product introduction and growth.

Career Progression

Prior to her current positions, Sue held the role of Director of Brand Strategy & Creative Packaging Design at Best Buy, where she led the revitalization of the company's corporate and private label brands through innovative packaging solutions and impactful brand storytelling. She has also served as the Director of Brand Design & Packaging for Corporate & Enterprise Brands at Land O'Lakes, Inc., and as a Senior Brand Design Manager at CONAGRA FOODS, contributing to the development and optimization of iconic consumer brands.

Academic Background

Sue holds a Bachelor of Fine Arts degree in Graphic Design from the University of Minnesota, where she graduated with honors.

Areas of Expertise

• Brand strategy and positioning

• Packaging design and development

• Commercialization and go-to-market planning

• Cross-functional team leadership

• Retail and consumer goods industry expertise

• Design thinking and innovation

Professional Impact

Throughout her career, Sue has consistently delivered measurable results, driving significant sales growth, improved brand equity, and enhanced operational efficiencies for her employer organizations. She is recognized as a strategic brand champion and design innovator, known for her ability to translate consumer insights into compelling, market-leading products.

Conclusion

With her deep understanding of the consumer goods landscape, creative problem-solving skills, and proven track record of success, Sue Murray is poised to continue making a lasting impact on the brands and businesses she serves. Her passion for elevating brand experiences and driving commercial success make her a valuable asset to any organization.