Sue Oh

Senior Director, Data Analytics & BI

Professional Overview

Sue Oh is a seasoned data analytics and business intelligence executive with a proven track record of driving strategic insights and business transformation. As the Senior Director of Data Analytics & BI at Tarte Cosmetics, she leads a team of data professionals in leveraging advanced analytics and business intelligence to support the company's growth and decision-making.

Experience Summary

Current Role

As the Senior Director of Data Analytics & BI at Tarte Cosmetics, Sue is responsible for overseeing the development and implementation of data-driven solutions to support the company's operations, marketing, and strategic decision-making. She leads a team of analysts and engineers in designing and deploying advanced analytics models, data visualization dashboards, and self-service reporting tools to enable data-driven decision-making across the organization.

Under Sue's leadership, the data analytics and BI function has become a strategic partner to the business, contributing to significant improvements in operational efficiency, marketing effectiveness, and overall business performance. She has spearheaded the implementation of a centralized data platform, which has enhanced data governance, accessibility, and integration, leading to more accurate and timely insights.

Career Progression

Prior to her current role, Sue held various data and analytics leadership positions at Tarte Cosmetics, including Director of Data Analytics & BI and Senior Manager of Finance & Analytics. In these roles, she played a key role in modernizing the company's data and analytics capabilities, driving the adoption of data-driven decision-making, and delivering impactful business results.

Earlier in her career, Sue gained experience in the financial services industry, serving as a Senior Financial Analyst at Toys R Us and an Investment Banking Summer Associate at Deutsche Bank. She also held roles as an Analyst at Santander Bank, N.A. and as a Consultant and Business Analyst at FIS, where she developed her expertise in data analysis, financial modeling, and project management.

Academic Background

Sue holds a Bachelor of Science in Finance from the University of Pennsylvania, where she graduated with honors.

Areas of Expertise

Data analytics and business intelligence

Data strategy and governance

Financial modeling and analysis

Cross-functional collaboration and stakeholder management

Leading and developing high-performing data teams

Professional Impact

Under Sue's leadership, the data analytics and BI function at Tarte Cosmetics has played a pivotal role in driving the company's growth and profitability. Key achievements include:

Implemented a centralized data platform that enhanced data accessibility, governance, and integration, resulting in a 25% improvement in reporting accuracy and a 20% reduction in manual data reconciliation efforts.

Developed and deployed advanced predictive models that improved customer segmentation and marketing campaign targeting, leading to a 15% increase in campaign conversion rates and a 12% uplift in customer lifetime value.

Spearheaded the design and rollout of self-service BI dashboards, enabling cross-functional teams to make data-driven decisions, which contributed to a 30% increase in operational efficiency.

Built a high-performing data analytics team, fostering a culture of continuous learning and innovation, and contributing to a 35% reduction in employee turnover.

Conclusion

With her extensive experience in data analytics and BI, Sue is positioned to continue driving transformative change and delivering business impact at Tarte Cosmetics. Her strategic vision, technical expertise, and strong leadership skills make her a valuable asset in the organization's pursuit of data-driven excellence.