Professional Summary
Professional Overview
Sue Ostermann-Lenz is an experienced executive with a strong background in site experience, digital operations, and ecommerce. As the VP of Site Experience and Operations at Ariat International, she leads the strategic development and optimization of the company's digital platforms and customer experience.
Experience Summary
Current Role
In her current role as VP of Site Experience and Operations at Ariat International, Sue is responsible for overseeing the end-to-end digital customer experience, driving operational efficiency, and implementing innovative strategies to enhance the brand's online presence. She has played a pivotal role in streamlining the company's digital infrastructure, improving site performance, and delivering exceptional customer satisfaction.
Career Progression
Sue's career journey has been marked by her progressive leadership roles in the digital and ecommerce space. Prior to joining Ariat, she held various senior positions at Nike, where she spearheaded digital operations, site strategy, and product creation initiatives. Her extensive experience in the consumer goods industry has equipped her with a deep understanding of digital transformation, consumer behavior, and the evolving landscape of online retail.
Academic Background
Sue holds a Bachelor of Arts degree in Writing and English from the University of Wisconsin - Milwaukee, where she honed her analytical and strategic communication skills.
Areas of Expertise
- Digital customer experience optimization
- Ecommerce site operations and performance management
- Digital transformation and innovation
- Cross-functional team leadership and collaboration
- Data-driven decision making and analytics
- Strategic planning and execution
Professional Impact
Throughout her career, Sue has consistently demonstrated her ability to drive measurable improvements in digital performance, customer satisfaction, and operational efficiency. At Ariat, she has played a crucial role in enhancing the brand's online presence, streamlining digital workflows, and delivering a seamless customer experience. Her industry expertise and strategic vision have positioned her as a trusted leader in the ecommerce and site experience domain.
Conclusion
With her extensive experience, strong leadership skills, and proven track record of success, Sue Ostermann-Lenz is well-positioned to continue driving the digital transformation and operational excellence at Ariat International. Her commitment to innovation and customer-centric approach make her a valuable asset in shaping the future of the brand's digital presence and user experience.
