Sue Songer

VP, Product Design | Syracuse, NY, United States

Professional Overview
A seasoned design executive with over 15 years of experience driving innovative product experiences for leading organizations. Recognized for her ability to translate business objectives into visually compelling and user-centric solutions that drive measurable impact.

Experience Summary

Current Role
As the VP of Product Design at Vitality Group Inc. since 2020, Sue is responsible for overseeing the design strategy and execution across the company's portfolio of digital health and wellness products. In this role, she leads a talented team of designers in defining the user experience, visual identity, and interactive elements that elevate Vitality's offerings and elevate the brand in the competitive healthcare technology market.

Career Progression
Sue's career trajectory at Vitality Group Inc. exemplifies her versatility and growth as a design leader. She joined the organization in 2007 as a Marketing Project Manager and Copywriter, quickly advancing to Senior Marketing Associate and Creative Services Manager over the next several years. In 2014, she was promoted to Creative Director, where she spearheaded the company's design transformation and helped establish its distinctive visual identity. Her exceptional work in this role led to her appointment as Digital Design Director in 2018, a position she held until her promotion to VP of Product Design in 2020.

Academic Background
Sue holds a Bachelor of Science (B.S.) in Business Administration and Management, with a focus on Marketing, from the State University of New York College at Geneseo. Additionally, she completed a Digital Boot Camp program in Chicago, IL, further enhancing her technical design expertise.

Areas of Expertise

• User experience design

• Visual branding and identity

• Digital product design

• Cross-functional collaboration

• Design team leadership

• Agile project management

Professional Impact
Under Sue's leadership, Vitality Group Inc. has seen a significant increase in user engagement and customer satisfaction with its digital offerings. She played a pivotal role in the development of the company's flagship mobile app, which has since become a industry-leading platform for personalized health and wellness. Through her innovative design approach and data-driven decision making, Sue has consistently delivered solutions that align with Vitality's strategic objectives and drive measurable business outcomes.

Conclusion
Sue Songer is a dynamic design executive with a proven track record of transforming digital experiences and elevating brand perceptions. Her versatile skill set, strategic mindset, and commitment to driving positive change make her a valuable asset to Vitality Group Inc. as the company continues to redefine the future of healthcare technology.