Sugandha Utreja

Marketing Automation Specialist

Delhi, India

Professional Overview
Sugandha Utreja is a seasoned Marketing Automation Specialist with a proven track record of driving digital marketing initiatives and optimizing marketing automation processes. With a strong background in client servicing and a keen understanding of the IT and digital solutions industry, she leverages her expertise to deliver impactful results for her clients.

Experience Summary

Current Role
As a Marketing Automation Specialist at Ethinos, Sugandha is responsible for managing and optimizing the company's marketing automation platforms, including email campaigns, lead nurturing workflows, and marketing analytics. She collaborates closely with the marketing team to develop and implement automated marketing strategies that generate qualified leads, enhance customer engagement, and drive revenue growth.

Career Progression
Prior to her current role, Sugandha held the position of Sr. Manager- Client Servicing at VTeck IT & Digital Solutions LLP, where she managed a portfolio of clients and delivered customized digital solutions to meet their evolving needs. She also gained valuable experience as a Territory Manager at Simplilearn, where she successfully drove sales and client acquisition in her assigned region.

Academic Background
Sugandha holds a relevant educational background, having completed her studies in the field of marketing and digital solutions.

Areas of Expertise

• Marketing automation strategy and implementation

• Lead generation and nurturing

• Email marketing campaign management

• Marketing analytics and data-driven decision making

• Client relationship management and stakeholder engagement

• Adaptability to new technologies and tools

Professional Impact
Throughout her career, Sugandha has consistently demonstrated her ability to drive measurable results for her clients. In her previous role at VTeck IT & Digital Solutions LLP, she played a crucial role in increasing client satisfaction and retention by implementing innovative digital marketing solutions. Her contributions have earned her recognition within the industry and a reputation as a reliable and innovative marketing automation professional.

Conclusion
Sugandha's diverse experience, strong technical skills, and client-centric approach make her a valuable asset to the Ethinos team. As a Marketing Automation Specialist, she is committed to leveraging her expertise to help clients achieve their marketing goals and drive sustainable growth.