Overview of Role and Responsibilities
Sukhleen Aneja currently holds the position of CEO of Good Brands Co within The Good Glamm Group, South Asia’s largest beauty and personal care conglomerate, valued at USD 1.2 Billion and backed by notable investors such as Amazon, Bessemer Venture Partners, Warburg Pincus, and Prosus Ventures. Aneja has been instrumental in leading the digital-first brands within the group, including MyGlamm, The Moms Co., St Botanica, Organic Harvest, Siona, and BabyChakra. She joined the company in December 2021.
In her capacity, Sukhleen is responsible for:
- Creating strategic roadmaps for leading digital-first brands.
- Integrating and scaling acquired brands.
- Leveraging the company’s unique digital ecosystem comprising content, creator, and community to build strong FMCG beauty brands.
Professional Experience
Sukhleen Aneja boasts nearly two decades of experience in FMCG and beauty sectors. Prior to joining The Good Glamm Group, she served as the Chief Marketing Officer for Reckitt's Hygiene portfolio across South Asia, where she led multi-cultural teams and delivered strong business results. Significant accolades during her tenure include Cannes Lion Silver and Bronze awards for her work on Durex and Harpic, and Asia PAC Grand Prix Gold in Effies Harpic.
Previous Roles
- Marketing Operations and Global Innovations at Reckitt Benckiser.
- Leadership positions at Hindustan Lever and L’Oréal Paris, managing prominent brands such as Lakme, Loreal, and Dettol.
Sukhleen is known for her strong leadership skills and her ability to mentor diverse multi-cultural talent.
Recent Developments
Departure Announcement
On April 19, 2024, it was announced that Sukhleen Aneja would be leaving The Good Glamm Group in July 2024. Aneja will not be replaced; instead, Ketan Patel will be assuming her operational responsibilities. During her tenure, Aneja has been credited with building a robust product line for future growth and successfully positioning the company for an IPO.
Acknowledgements
Darpan Sanghvi, Group Founder & CEO of The Good Glamm Group, praised Sukhleen for her formidable leadership in the Brands division, highlighting her contributions to building a strong foundation and achieving the company’s profitability goals.
Professional Achievements and Recognition
Sukhleen Aneja has been the recipient of several prestigious awards throughout her career, including:
- Economic Times Top 40 Under 40 Professionals in India (2018).
- Impact’s Top 50 Most Influential Women in Business (2019, 2020, 2021, 2022).
- Campaign Asia’s Power List of Top Talent in Asia (2021).
- E4M CMO of the Year for outperforming growth.
These accolades underline her significant contributions to the marketing and business sectors, especially in the realms of digital-first branding and FMCG.
Strategic and Operational Contributions
As CEO, Sukhleen focused on:
- Digital Ecosystem Utilization: Leveraging content, creator, and community elements to advance beauty and personal care brands.
- Brand Integration: Successfully integrating acquired brands into the existing portfolio.
- Market Penetration: Expanding the reach of Good Glamm Group’s brands in both B2B and B2C sectors.
Conclusion
Sukhleen Aneja’s imminent departure from The Good Glamm Group culminates a distinguished chapter marked by strategic advancements and market-leading innovations. Her next professional move is highly anticipated, given her proven track record in the beauty and FMCG sectors.
