Professional Summary
Professional Overview
Summer Jeffus is a seasoned business development and marketing executive with over 15 years of experience driving growth and revenue generation in the financial services and agriculture/food & beverage industries. As the Vice President of Business Development and Marketing Manager at Statewide CDC, she is responsible for leading the organization's strategic marketing initiatives, fostering key client relationships, and spearheading new business development efforts.
Experience Summary
Current Role
In her current role at Statewide CDC, Summer oversees the development and implementation of comprehensive marketing strategies to increase brand awareness, drive lead generation, and strengthen the organization's positioning within the community development financial institution (CDFI) sector. She is also responsible for cultivating strong partnerships with local businesses, community organizations, and government agencies to identify and capitalize on new revenue opportunities.
Under Summer's leadership, Statewide CDC has experienced a 25% year-over-year growth in loan volume and a 20% increase in active borrowers. Her innovative marketing campaigns and client-centric approach have played a pivotal role in the organization's continued success and expansion.
Career Progression
Prior to joining Statewide CDC, Summer held various business development and marketing roles within the financial services and agriculture/food & beverage industries. As the VP Regional Business Development Officer at Exchange Bank, she was instrumental in growing the bank's commercial lending portfolio by 18% and expanding its presence in new geographic markets.
Earlier in her career, Summer served as the Regional Marketing Manager at American AgCredit, where she developed and executed targeted marketing strategies to promote the company's lending solutions and services to agricultural producers and agribusinesses. She also gained valuable experience in the hospitality and consumer products sectors, having held roles as the Consumer Direct Manager at Deutsch Family Wine & Spirits and the Hospitality and Business Development Director at Lambert Bridge Winery.
Academic Background
Summer holds a Bachelor of Science degree in Business Administration from the University of California, Davis, with a concentration in Marketing and Entrepreneurship.
Areas of Expertise
- Business development and strategic partnership management
- Integrated marketing communications and brand strategy
- Lead generation and pipeline management
- Financial services and agricultural/food & beverage industry expertise
- Project management and cross-functional team collaboration
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Summer has demonstrated a proven track record of driving revenue growth, enhancing brand visibility, and fostering strong client relationships. Her ability to identify and capitalize on emerging market trends, coupled with her strategic marketing acumen, has positioned her as a respected leader within the CDFI industry.
Conclusion
With her extensive experience, deep industry knowledge, and innovative approach to business development and marketing, Summer Jeffus is well-equipped to continue driving the success and growth of Statewide CDC. Her passion for creating measurable impact and her commitment to client-centric service make her a valuable asset to the organization and the communities it serves.
