Sumner Franklin
Professional Overview
Sumner Franklin is an experienced sports marketing professional with a strong focus on the golf and lacrosse industries. As the Director of Partnership Marketing at the Premier Lacrosse League, he leverages his expertise in athlete marketing, sponsorship activation, and event management to drive strategic partnerships and enhance the league's brand.
Experience Summary
Current Role
In his current role as Director of Partnership Marketing at the Premier Lacrosse League, Sumner is responsible for developing and executing the league's partnership strategy. He oversees the identification, acquisition, and activation of corporate sponsors, ensuring a seamless integration of their brands within the league's events and digital platforms. Sumner's leadership has been instrumental in securing high-profile partnerships that have elevated the league's visibility and fan engagement.
Career Progression
Prior to his current position, Sumner held various roles at Wasserman, where he specialized in golf marketing. As the Associate Director of Golf, he managed a portfolio of professional golfers and orchestrated marketing campaigns that elevated their personal brands and secured lucrative endorsement deals. Sumner's experience also includes roles at the PGA TOUR and the University of Kentucky, where he honed his skills in sports marketing, event management, and athlete representation.
Academic Background
Sumner holds a Bachelor of Science degree in Sport Management from the University of Kentucky, where he was actively involved in the Kentucky Sports Industry Conference as an alumni advisor.
Areas of Expertise
- Partnership marketing and sponsorship activation
- Athlete marketing and brand development
- Event management and fan engagement
- Strategic planning and program execution
- Stakeholder management and client relationship building
Professional Impact
Throughout his career, Sumner has demonstrated a keen ability to drive measurable impact for the organizations he has served. At the Premier Lacrosse League, he has been instrumental in securing high-profile partnerships that have elevated the league's visibility and fan engagement. In his previous roles at Wasserman, Sumner's strategic marketing campaigns and athlete representation efforts contributed to significant revenue growth and enhanced brand recognition for his clients.
Conclusion
Sumner Franklin is a versatile sports marketing professional with a proven track record of delivering results in the golf and lacrosse industries. His expertise in partnership marketing, athlete representation, and event management, combined with his strong industry relationships and strategic mindset, make him a valuable asset to the Premier Lacrosse League and its continued growth.
