Professional Role and Responsibilities
Sunando Das holds the position of Global Head of Predictive Marketing and Shopping Analytics at Unilever, operating out of the United Kingdom. His role primarily involves leading Unilever’s Predictive Analytics global Centre of Excellence within the Consumer and Market Insights function. He directs cross-functional, global teams focusing on machine learning applications and advanced analytics to drive convergence of marketing mix models and multi-touch attribution. His work enables scalable measurement solutions across Unilever’s Consumer Packaged Goods (CPG) portfolio worldwide.
In addition, Sunando functions as the CMI Director (Consumer & Market Insights), specializing in the integration of predictive and prescriptive analytics into marketing strategies to enhance ROI and business growth. He is noted for his deep expertise in blending AI/ML techniques to inform demand forecasting, shopper behavior modeling, and marketing investment optimization.
Education and Qualifications
Sunando Das possesses a Bachelor of Science in Statistics from Hindu College, University of Delhi, complemented by an MBA in Marketing from the Goa Institute of Management. This combination provides him with a strong quantitative foundation paired with strategic marketing acumen.
Industry Recognition and Awards
Sunando’s work in analytics and marketing measurement has received multiple industry recognitions, including:
- Finalist, Measurement Solutions - I-COM, 2023
- Finalist, Best Paper - ESOMAR Congress, 2016
- Market Research Society (MRS) Award for Best Social Media Insights
These awards underscore his authoritative expertise in market measurement methodologies and social media analytics.
Thought Leadership and Publications
Sunando has an active presence in industry forums and conferences, frequently speaking at major events such as the ESOMAR Congress, ARF, and various AI/analytics summits. He has contributed to thought leadership on AI and machine learning in marketing, with publications focusing on the evolutions necessary in machine learning techniques to progress from mere prediction toward anticipating and shaping future consumer and market behavior.
One notable publication is titled "Managing Tomorrow's Brands: Moving from Measurement toward an Integrated System of Brand Equity" — highlighting his commitment to advancing brand measurement techniques.
Strategic Focus & Innovation
Under Sunando's leadership, Unilever is investing heavily in harnessing machine learning-driven marketing mix modeling and multi-touch attribution to enable data-driven decisions that enhance marketing effectiveness on a global scale. His team’s efforts have advanced Unilever’s ability to converge various data streams at scale, improving measurement precision across consumer touchpoints.
He is also involved in initiatives that apply AI beyond marketing analytics, such as Unilever's AI-based recruitment and selection processes, reflecting a broader strategic interest in scalable AI-driven operational improvements.
Professional Background
Sunando has accumulated over two decades of global experience leveraging advanced analytics within the CPG space and related industries. Prior to his current role, he has held positions including Head of Marketing and Head of Marketing Sciences at TNS UK, where he led marketing science teams and developed new analytical methods for market research and insights generation.
Leadership and Industry Influence
Sunando is widely recognized as a versatile and action-oriented analytics strategist, influential in shaping how Unilever integrates AI and predictive analytics within its marketing and consumer insights. He chairs councils focused on retail media and is actively engaged in evolving industry standards for marketing analytics.
Key actionable insights for engagement:
- Sunando’s leadership centers on advanced analytics and AI-driven marketing measurement, suggesting that solutions enhancing predictive capabilities, data integration, or automation in marketing analytics would align with his strategic priorities.
- His recognition in measurement innovation and social media insights indicates openness to cutting-edge analytical methodologies and measurement frameworks.
- His global remit and involvement in scalable solutions imply interest in technologies or partnerships that can support multinational, cross-channel marketing effectiveness.
- In-depth understanding of the CPG industry's analytical challenges and priorities can inform tailored discussions focused on Unilever’s digital reinvention and AI/ML investments within marketing and shopper analytics.
LinkedIn Profile: [https://linkedin.com/in/sunando-da](https://linkedin.com/in/sunando-da)
