Professional Summary
Professional Overview
Supriya M is an accomplished Digital Marketing professional with over 5 years of experience driving impactful marketing strategies and initiatives. As an Assistant Manager - Digital Marketing at Fossil Group, Inc., she oversees the execution of comprehensive digital campaigns that optimize brand visibility, customer engagement, and revenue growth. Additionally, Supriya serves as an Amazon Marketing Specialist, leveraging her expertise to support export-focused businesses in expanding their online presence and sales. Her versatile skill set also includes experience as an Advertising Account Manager at Cognizant, where she effectively managed client relationships and delivered successful, targeted advertising solutions.
Experience Summary
Current Role
As the Assistant Manager - Digital Marketing at Fossil Group, Inc., Supriya is responsible for developing and implementing innovative digital marketing strategies that align with the company's overall business objectives. She oversees the planning, execution, and optimization of campaigns across various digital channels, including social media, search engine marketing, email marketing, and content marketing. Supriya's data-driven approach and strong analytical skills have enabled her to consistently deliver measurable results, driving increased website traffic, improved conversion rates, and enhanced brand recognition.
Additionally, in her role as an Amazon Marketing Specialist at Export Accelerator, Supriya leverages her deep understanding of the e-commerce landscape to help clients successfully navigate the Amazon marketplace. She develops and executes tailored marketing strategies, optimizes product listings, and implements data-driven insights to drive sales growth and improve brand visibility on the platform.
Career Progression
Prior to her current roles, Supriya gained valuable experience as an Advertising Account Manager at Cognizant. In this position, she was responsible for managing client relationships, developing comprehensive advertising campaigns, and overseeing the implementation and performance analysis of these initiatives. Her strong communication skills, attention to detail, and ability to translate client objectives into effective marketing solutions were instrumental in her success in this role.
Academic Background
Supriya holds a Bachelor's degree in Computer Science Engineering from the prestigious Visvesvaraya Technological University in Bengaluru, India. Her academic background provided a solid foundation in technology and data analysis, which she has seamlessly applied to her professional pursuits in the field of digital marketing.
Areas of Expertise
- Digital Marketing Strategy and Execution
- Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Social Media Marketing and Community Management
- Email Marketing and Automation
- Content Marketing and Optimization
- E-commerce Marketing and Amazon Marketplace Management
- Data Analysis and Performance Reporting
- Client Relationship Management and Stakeholder Engagement
Professional Impact
Supriya's contributions have had a significant impact on the organizations she has been a part of. At Fossil Group, Inc., she has successfully driven the growth of the brand's digital presence, leading to increased website traffic, higher conversion rates, and enhanced customer engagement. Her innovative campaigns have been recognized for their effectiveness and have contributed to the company's overall marketing success.
As an Amazon Marketing Specialist at Export Accelerator, Supriya has helped numerous clients expand their online sales and visibility on the Amazon platform. Her data-driven approach and strategic insights have enabled her clients to optimize their product listings, implement effective advertising strategies, and achieve significant sales growth on the e-commerce giant.
Conclusion
Supriya M is a seasoned Digital Marketing professional who has consistently demonstrated her ability to develop and execute impactful marketing strategies. Her diverse experience, technical expertise, and data-driven approach have positioned her as a valuable asset in driving the growth and success of the organizations she has been a part of. Supriya's commitment to delivering measurable results and her passion for leveraging digital technologies make her an exceptional candidate for senior-level digital marketing roles.
