Chief Marketing Officer (CMO)
Lucknow, Uttar Pradesh, India
Professional Overview
Surajit Roy is an accomplished marketing executive with over 20 years of experience driving strategic growth and brand development across the industrial and infrastructure sectors. As the Chief Marketing Officer (CMO) at Technical Associates Ltd, he leverages his deep industry expertise to spearhead innovative marketing initiatives that strengthen the company's market position and enhance its customer-centric approach.
Experience Summary
Current Role
As the CMO at Technical Associates Ltd, Surajit is responsible for developing and executing comprehensive marketing strategies that align with the company's overarching business objectives. He leads a team of marketing professionals in crafting impactful brand messaging, driving targeted campaigns, and optimizing digital marketing channels to reach and engage key stakeholders. Under his leadership, the company has experienced a significant increase in brand awareness and customer acquisitions within the target markets.
Career Progression
Prior to his current role, Surajit held several senior leadership positions, including Senior Vice President & SBU Head at STELMEC LIMITED, Business Head at CG Power and Industrial Solutions Limited, and various roles at SCHNEIDER ELECTRIC INFRASTRUCTURE LIMITED and AREVA T&D. Throughout his career, he has consistently demonstrated his ability to drive business growth, streamline operations, and foster strong client relationships. Surajit's diverse industry experience and strategic acumen have been instrumental in shaping the success of the organizations he has been a part of.
Academic Background
Surajit holds a Bachelor's degree in Electrical Engineering from the University of Lucknow, Uttar Pradesh. He has also completed executive leadership programs from prestigious institutions, further enhancing his strategic and managerial capabilities.
Areas of Expertise
- Marketing strategy and brand management
- Digital marketing and e-commerce optimization
- Market analysis and customer segmentation
- Sales enablement and channel management
- Cross-functional collaboration and team leadership
- Stakeholder engagement and client relationship management
Professional Impact
During his tenure at CG Power and Industrial Solutions Limited, Surajit played a pivotal role in spearheading the company's digital transformation initiatives, resulting in a 35% increase in online sales and a 20% improvement in customer satisfaction. At SCHNEIDER ELECTRIC INFRASTRUCTURE LIMITED, he led the successful integration of the company's commercial and operations functions, driving a 15% increase in operational efficiency.
Conclusion
Surajit Roy's extensive experience, strategic mindset, and proven track record of delivering impactful results make him a valuable asset to Technical Associates Ltd. As the CMO, he is poised to drive the company's marketing initiatives to new heights, strengthening its market presence and fostering long-term growth and success.
