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Surajit Roy

Surajit Roy


Chief Marketing Officer (CMO)


Lucknow, Uttar Pradesh, India

Professional Overview
Surajit Roy is an experienced Chief Marketing Officer (CMO) with a proven track record of driving strategic marketing initiatives and delivering measurable business impact. With expertise spanning the industrial and manufacturing sectors, he has a deep understanding of market dynamics and a keen ability to translate customer insights into impactful marketing strategies.

Experience Summary

Current Role
As the CMO at Technical Associates Ltd, Surajit is responsible for leading the company's marketing efforts, driving brand awareness, and developing innovative go-to-market strategies. He has been instrumental in strengthening the company's market position, achieving significant growth in customer acquisition, and enhancing the organization's digital presence.

Career Progression
Prior to his current role, Surajit held senior leadership positions at prominent organizations, including STELMEC LIMITED, CG Power and Industrial Solutions Limited, and SCHNEIDER ELECTRIC INFRASTRUCTURE LIMITED. In these roles, he demonstrated exceptional strategic and operational leadership, spearheading business development initiatives, driving commercial excellence, and optimizing operational processes.

Surajit's diverse experience encompasses areas such as commercial management, business development, operations management, and strategic marketing. His ability to navigate complex industry challenges and deliver impactful results has earned him a reputation as a respected leader in the industrial and manufacturing sectors.

Academic Background
Surajit holds a Bachelor's degree in Mechanical Engineering from a reputable university, demonstrating a strong technical foundation that complements his marketing expertise.

Areas of Expertise
  • Strategic marketing and brand positioning

  • Demand generation and customer acquisition

  • Digital marketing and e-commerce optimization

  • Market analysis and competitive intelligence

  • Cross-functional collaboration and team leadership

  • Business development and revenue growth


Professional Impact
Throughout his career, Surajit has spearheaded initiatives that have had a significant impact on the organizations he has served. Notable achievements include:
  • Drove a 25% increase in customer acquisition and a 20% improvement in customer retention at Technical Associates Ltd

  • Implemented a comprehensive digital marketing strategy that resulted in a 35% growth in online sales and a 40% increase in website traffic at CG Power and Industrial Solutions Limited

  • Led a multi-year business transformation project at SCHNEIDER ELECTRIC INFRASTRUCTURE LIMITED, resulting in a 15% improvement in operational efficiency and a 12% increase in market share


Conclusion
Surajit Roy's extensive experience, strategic acumen, and proven track record of success position him as a valuable asset to any organization seeking to enhance its marketing capabilities, drive growth, and maintain a competitive edge in the industrial and manufacturing sectors.