Professional Role and Expertise
Susan Jacobs is the founder and principal consultant at BlueZan Consulting, a consultancy specializing in creating content, strategies, and experiential campaigns that deliver measurable impact and ROI for clients. She operates primarily as a freelance writer, storyteller, strategist, and experiential event producer with a career spanning over 25 years. Susan’s work focuses on helping clients raise visibility through memorable, one-of-a-kind experiential events, which can be local, international, live, remote, or hybrid formats.
Her projects commonly integrate authentic, on-brand content designed to achieve the broadest reach and highest engagement, often incorporating social responsibility and cause-driven missions. She emphasizes working across borders, cultures, and platforms where social good, entertainment, branded content, strategy, and technology converge.
Key Competencies and Services
- Experiential Event Production: Susan handles complex event productions involving multiple international partners, synchronizing fast-moving components with professional coordination and stress management, which highlights her capacity for logistical leadership and crisis handling.
- Content Creation and Strategy: Her consulting includes copywriting, content editing, brand messaging, and storytelling tailored to deepen client engagement and brand humanization.
- Campaign Development: Experience designing and implementing strategic campaigns that blend cause-driven narratives with impactful experiential marketing, indicating a strong intersection of creativity and strategic communication.
- Consulting Approach: She offers “one-stop shopping” from concept development through implementation by working with best-in-class partners, reflecting her ability to manage integrated, multi-vendor projects and deliver turnkey solutions.
Industry and Geographic Scope
Susan Jacobs’s experience is industry-agnostic and intentionally diverse, having led projects for a wide range of clients including major independent film distributors, television networks, and social impact organizations. Geographically, her work spans the United States, Europe, Africa, and Haiti, demonstrating versatility and cultural fluency in international project delivery.
Professional Recognition and Client Feedback
- A client testimonial from Nancy Spielberg, Executive Producer of Who Will Write Our History, commends Susan for her exceptional professionalism, effective coordination, and enjoyable collaboration, particularly in managing a simultaneous global screening and Facebook Live event.
- She is recognized as a voice for socially relevant issues, consistently raising awareness and broadening perspectives through her writing and campaign work.
Online Presence and Publications
- Susan maintains a robust digital footprint including her official website [BlueZan Consulting](https://www.bluezanconsulting.com/) and social media profiles (e.g., [Facebook](https://www.facebook.com/Bluezan-Consulting-211579662366202/)).
- She regularly publishes articles on LinkedIn that reveal her insights on branding, marketing strategies, and negotiating across cultures, further positioning her as a thought leader in experiential marketing and communications.
- Her writing has been featured on multiple platforms including HuffPost, underlining her skill and reach as a published storyteller.
Educational and Early Career Background
- Susan’s early career involved creating and implementing national marketing and communications campaigns for independent film distributors and television networks, establishing strong roots in media marketing and PR.
Business Model and Strategic Positioning
BlueZan Consulting operates primarily as a freelance consultancy modeled to serve clients through bespoke experiential event production and strategic storytelling services. The business model leverages partnerships and cross-cultural collaborations to deliver high-ROI campaigns with a significant social impact component, emphasizing authentic brand humanization.
In summary, Susan Jacobs of BlueZan Consulting is a senior experiential marketing and communications expert who leverages over two decades of experience to deliver culturally attuned, socially responsible, highly engaging event production and strategic content services. Her demonstrated strength in managing complex, international projects and storytelling poised for impact would be critical for clients seeking multi-layered campaign execution with broad audience resonance.
