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Susan Aplin

Susan Aplin


Chief Executive Officer



Professional Overview


Susan Aplin is a seasoned executive with extensive experience leading organizations in the hospitality and economic development sectors. As the Chief Executive Officer of Katie Button Restaurants, she is responsible for driving the strategic vision and operational excellence of the renowned culinary group. Additionally, she serves as a CEO Mentor and Board of Advisors member at Fuel Goods, where she provides strategic guidance to emerging companies.

Experience Summary



Current Roles


Chief Executive Officer, Katie Button Restaurants (2023-09-01 to Present)
  • Spearheading the strategic growth and expansion of the Katie Button Restaurants portfolio, which includes acclaimed establishments in Asheville, North Carolina

  • Overseeing the implementation of innovative operational practices to enhance customer experience and drive profitability

  • Fostering a culture of excellence and collaboration among the team of culinary professionals


CEO Mentor / Board of Advisors, Fuel Goods (2023-05-01 to Present)
  • Leveraging her extensive industry knowledge to provide strategic guidance and mentorship to the executive team at Fuel Goods

  • Advising on business development, operational efficiency, and leadership strategies to support the organization's growth


Founding Member, Chief (2021-05-01 to Present)
  • Contributes her expertise as a founding member of Chief, a private network designed to connect and support influential women leaders


Previous Roles


President's Council, Global Refuge (2021-03-01 to 2024-08-01)
  • Served on the President's Council, providing strategic guidance and oversight to the non-profit organization's global initiatives


Senior Advisor, World Trade Center Institute (2023-02-01 to 2024-02-01)
  • Advised the executive team on business development, international trade, and strategic partnerships


Co-CEO, World Trade Center Institute (2019-11-01 to 2023-02-01)
  • Collaborated with the co-CEO to spearhead the organization's growth and enhance its global reach

  • Implemented innovative programs and initiatives to support international trade and economic development


Chief Innovation Officer, World Trade Center Institute (2018-05-01 to 2019-11-01)
  • Drove the development and implementation of cutting-edge programs and services to better serve the organization's members and partners


Academic Background


  • Master of Business Administration, University of North Carolina at Chapel Hill


Areas of Expertise


  • Hospitality industry leadership

  • Strategic planning and execution

  • Operational excellence

  • Organizational transformation

  • Talent development and team building

  • Economic development and international trade


Professional Impact


  • Recognized as a thought leader in the hospitality industry, frequently invited to speak at industry events and conferences

  • Instrumental in expanding the footprint and impact of the World Trade Center Institute, strengthening its position as a leading resource for international businesses

  • Dedicated to mentoring and supporting the next generation of business leaders, with a focus on empowering women in executive roles


Conclusion


With her wealth of experience, strategic vision, and commitment to excellence, Susan Aplin is poised to lead Katie Button Restaurants to new heights of success. Her extensive industry expertise, coupled with her passion for innovation and leadership development, make her a valuable asset in the hospitality and economic development sectors.