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Susan Ba

Professional Summary



Professional Overview


Susan Ba is the CEO of Crossman Communications, a leading marketing and communications agency based in Mississauga, Ontario. With over 30 years of experience in the industry, she is a seasoned expert in strategic communications, brand management, and digital marketing.

Experience Summary



Current Role


As the CEO of Crossman Communications since 1992, Susan has steered the agency's growth and diversified its service offerings to meet the evolving needs of its clients. Under her leadership, the agency has earned a reputation for delivering innovative, results-driven campaigns that have helped clients achieve their marketing objectives. Susan's keen business acumen and ability to build strong client relationships have been instrumental in driving the agency's consistent year-over-year revenue growth.

Career Progression


Prior to her current role, Susan held various communications and editorial positions, including Managing Editor at Global Food Safety Resource (GFSR), Director of Communications at Intercultural Open University Foundation, and Bilingual Media Relations Officer at the Ontario Ministry of Health. She began her career as a writer and assistant editor at the Queen's Journal and the London Free Press. This diverse background has equipped Susan with a well-rounded understanding of the communications landscape and the ability to deliver strategic, cross-functional solutions for her clients.

Academic Background


Susan holds a Bachelor of Arts degree from Queen's University, where she majored in English and specialized in journalism.

Areas of Expertise


  • Strategic communications and brand management

  • Digital marketing and social media strategy

  • Content creation and thought leadership development

  • Crisis communications and reputation management

  • Client relationship management and business development


Professional Impact


Under Susan's leadership, Crossman Communications has consistently been recognized as one of the top communications agencies in Ontario, winning numerous industry awards for its innovative work. She is also an active member of the Canadian Public Relations Society and frequently speaks at industry events, sharing her insights and best practices with her peers.

Conclusion


With her extensive experience, proven track record of success, and a deep understanding of the evolving communications landscape, Susan Ba is a respected leader in the industry. As Crossman Communications' CEO, she is committed to driving the agency's continued growth and delivering exceptional results for its clients.