Professional Overview
Susan Benseman is a seasoned marketing professional currently serving as the Head of Marketing Performance at ANZ in Auckland, New Zealand. Her key expertise areas include marketing performance, media planning, and business strategy, with a focus on the banking and financial services industry.
Experience Summary
Current Role
As the Head of Marketing Performance and Head of Media Performance at ANZ, Susan is responsible for leading marketing performance and media planning initiatives. Her key responsibilities include developing and implementing marketing strategies, managing media campaigns, and analyzing marketing performance metrics. Although specific achievements are not provided, her current role underscores her expertise in driving marketing excellence and media efficiency.
Career Progression
Susan's career trajectory showcases progressive growth and diverse experience in marketing and media management. Notable previous roles include Senior Manager - Media & Marketing Planning at ANZ, Group Business Director at Zenith, and Media Director at Spark PHD. Her career progression indicates a steady ascent in leadership and responsibility, contributing to her current position as a head of marketing performance.
Areas of Expertise
Susan's expertise spans industry-specific skills in marketing and media management, technical competencies in data analysis and campaign management, and leadership capabilities in team management and strategy development. Her experience in managing media campaigns and analyzing marketing performance metrics highlights her ability to drive marketing efficiency and effectiveness.
Professional Impact
While specific details on notable projects or initiatives are not available, Susan's current and previous roles suggest significant contributions to the marketing and media industry. Her leadership positions and responsibilities imply a substantial impact on marketing strategies, team management, and industry practices.
Conclusion
Susan Benseman's professional trajectory is marked by consistent growth, diverse experience, and leadership in marketing and media management. Currently, as the Head of Marketing Performance at ANZ, she focuses on driving marketing excellence and media efficiency. Her value proposition lies in her expertise, leadership capabilities, and ability to contribute to the strategic development and implementation of marketing initiatives.
