Susan Blocher
Chief Marketing Officer, Infrastructure Solutions Group
Professional Overview
Susan Blocher is an accomplished marketing executive with over 15 years of experience driving strategic growth and innovation in the technology industry. As the Chief Marketing Officer of the Infrastructure Solutions Group, she is responsible for leading the global marketing strategy and initiatives that support the company's data center and enterprise infrastructure offerings.
Experience Summary
Current Role
In her current role, Susan is leveraging her deep industry expertise and marketing acumen to spearhead the development and execution of integrated marketing campaigns that enhance brand awareness, drive customer engagement, and accelerate revenue growth. Through her strategic leadership, she has successfully positioned the Infrastructure Solutions Group as a trusted partner for enterprises seeking cutting-edge data center solutions.
Career Progression
Prior to her current role, Susan held various senior marketing positions at leading technology companies, including Intel Corporation, Hewlett Packard Enterprise, and Lenovo. As the Vice President of Data Center Marketing at Intel, she played a pivotal role in the launch and global promotion of the company's innovative data center product portfolio. At Hewlett Packard Enterprise, she served as the Global Vice President of Marketing for the Data Center Infrastructure and Servers business units, where she drove market-leading initiatives that enhanced the company's competitive positioning and customer engagement.
Academic Background
Susan holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated cum laude. She is a passionate advocate for continuous learning and has completed several executive education programs at leading institutions, including the Stanford Graduate School of Business.
Areas of Expertise
- Data center and enterprise infrastructure marketing
- Integrated marketing strategy development and execution
- Brand positioning and thought leadership
- Customer segmentation and targeted campaign management
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance optimization
Professional Impact
Throughout her career, Susan has demonstrated a proven track record of driving measurable impact. At Lenovo, she led the successful launch of the company's next-generation data center solutions, resulting in a 25% increase in market share within the first year. At Hewlett Packard Enterprise, she spearheaded a comprehensive rebranding initiative that enhanced the company's position as a leading provider of enterprise-grade infrastructure solutions, contributing to a 30% year-over-year revenue growth in the data center business unit.
Conclusion
With her extensive industry experience, strategic marketing expertise, and proven leadership abilities, Susan Blocher is poised to make a significant impact in her role as the Chief Marketing Officer of the Infrastructure Solutions Group. Her commitment to innovation, customer-centricity, and data-driven decision making positions her as a valuable asset in driving the company's continued growth and success in the evolving technology landscape.