Professional Summary

Professional Overview

Susan Bucher is an accomplished sales and marketing executive with over 15 years of experience driving growth and innovation in the food and beverage industry. As the Director of Sales and Marketing at Morinaga Nutritional Foods, Inc., she leverages her deep expertise in strategic planning, brand development, and cross-functional collaboration to spearhead the company's market expansion and product positioning efforts.

Experience Summary

Current Role

In her current role as Director of Sales and Marketing at Morinaga Nutritional Foods, Inc., Susan is responsible for leading the company's sales and marketing strategies to support its portfolio of premium nutritional products. She oversees a team of sales professionals and marketing specialists, coordinating their efforts to identify and capitalize on emerging market opportunities. Under her leadership, Morinaga has experienced a 23% increase in year-over-year sales growth and a 15% improvement in brand recognition within its key target markets.

Career Progression

Prior to her current position, Susan held various sales and marketing roles of increasing responsibility at leading food and beverage companies, including serving as the Regional Sales Manager at Clif Bar & Company and the Brand Manager at Stonyfield Organic. Throughout her career, she has demonstrated a talent for driving strategic initiatives, fostering cross-departmental collaboration, and delivering measurable results that have contributed to the growth and success of the organizations she has served.

Academic Background

Susan holds a Bachelor of Science in Business Administration with a concentration in Marketing from the University of California, Los Angeles (UCLA). During her time at UCLA, she was recognized for her academic excellence, graduating cum laude and earning a spot on the Dean's List.

Areas of Expertise

• Strategic sales and marketing planning

• Brand development and positioning

• Omnichannel marketing and product promotion

• Channel management and distribution strategy

• Cross-functional team leadership and collaboration

• Analytical and data-driven decision making

Professional Impact

Under Susan's leadership, Morinaga Nutritional Foods has expanded its market presence and strengthened its brand positioning in the highly competitive health and wellness sector. She has spearheaded the launch of several successful product lines, resulting in a 12% increase in market share within the company's core customer segments. Additionally, Susan has been an active contributor to industry associations, sharing her expertise through speaking engagements and thought leadership articles, further enhancing Morinaga's reputation as a thought leader in the field.

Conclusion

With her proven track record of driving sales and marketing excellence, Susan Bucher is poised to continue making a significant impact on Morinaga Nutritional Foods' growth and success. Her strategic vision, cross-functional expertise, and commitment to innovation make her a valuable asset to the organization and a respected leader in the food and beverage industry.