Professional Summary

Professional Overview

Susan Echard is an experienced finance executive with a proven track record of driving strategic financial management and operational excellence. As the Interim Chief Financial Officer at Weedmaps, she leverages her deep expertise in financial reporting, budgeting, and business transformation to guide the company through a critical transition period. With a strong background in the financial services and private equity industries, Susan brings a unique blend of technical proficiency and strategic acumen to her role.

Experience Summary

Current Role

As the Interim CFO at Weedmaps, Susan is responsible for overseeing the company's financial operations, including financial reporting, cash management, and business partnering with cross-functional leaders. She is spearheading initiatives to enhance financial controls, optimize processes, and provide data-driven insights to support the organization's growth objectives. Under her leadership, Weedmaps has achieved significant improvements in financial reporting accuracy and streamlined decision-making processes.

Career Progression

Prior to her interim role at Weedmaps, Susan served as the Chief Financial Officer at Direct Digital Holdings, where she played a pivotal role in the company's successful IPO and subsequent integration activities. Before that, she held the CFO position at Trinity Capital Investment, where she implemented robust financial management practices and drove strategic planning to support the firm's expansion. Earlier in her career, Susan honed her skills as the CFO at CUBEX LLC and as a Senior Auditor at Ernst & Young, gaining valuable experience in financial reporting, compliance, and risk management.

Academic Background

Susan holds a Bachelor of Science in Accounting from the University of Arizona, where she graduated cum laude. She is a Certified Public Accountant (CPA) and a member of the American Institute of CPAs (AICPA), demonstrating her commitment to professional development and ethical standards.

Areas of Expertise

• Financial reporting and analysis

• Budgeting and forecasting

• Treasury and cash management

• Mergers, acquisitions, and integration

• Business transformation and optimization

• Financial systems implementation and process improvement

• Corporate governance and compliance

Professional Impact

Throughout her career, Susan has consistently delivered tangible results for her employers. As the CFO at Direct Digital Holdings, she played a pivotal role in the company's successful IPO, leading to increased stakeholder confidence and enhanced market positioning. At Trinity Capital Investment, she implemented robust financial practices and streamlined operations, contributing to the firm's sustained growth and profitability.

Conclusion

With her extensive experience, Susan Echard is poised to make a significant impact as the Interim CFO at Weedmaps. Her leadership, financial expertise, and strategic mindset position her as a valuable asset in guiding the company through a critical transition period and positioning it for long-term success.