Professional Summary

Professional Overview

Susan Ganeshan is a seasoned Chief Marketing Officer with over two decades of experience driving growth and innovation in the technology industry. She is currently the CMO at Emplifi, where she is responsible for leading the company's global marketing strategy and helping clients unlock the power of connected experiences. As a respected industry thought leader, Susan also serves as the Founder and CMO Consultant at Exponential Marketing LLC, providing strategic marketing guidance to a diverse range of clients.

Experience Summary

Current Role

As the Chief Marketing Officer at Emplifi, Susan oversees all aspects of the company's marketing operations, including brand management, digital marketing, content creation, and demand generation. Under her leadership, Emplifi has strengthened its market position and expanded its customer base, delivering significant revenue growth and industry recognition. Susan is known for her ability to align marketing initiatives with broader business objectives, driving tangible results and positioning Emplifi as a leader in the customer experience technology space.

Career Progression

Prior to joining Emplifi, Susan held CMO roles at several prominent technology companies, including Clearwater Analytics, Granicus, and Clarabridge. In these positions, she was instrumental in developing and executing effective marketing strategies that fueled company growth, enhanced brand visibility, and drove customer acquisition. She also served on the Advisory Board of EnergyCAP, LLC, providing strategic guidance on marketing and product initiatives.

Earlier in her career, Susan spent over a decade at Software AG (formerly webMethods), where she held various leadership positions in product management and product marketing, contributing to the company's successful expansion and market dominance.

Academic Background

Susan holds a Bachelor's degree from the University of Virginia, where she majored in Marketing and Business Administration.

Areas of Expertise

• Strategic marketing and brand management

• Demand generation and lead nurturing

• Digital marketing and content creation

• Marketing technology and data analytics

• Cross-functional collaboration and team leadership

• Industry thought leadership and public speaking

Professional Impact

Throughout her career, Susan has demonstrated a proven track record of driving measurable business impact. At Clearwater Analytics, she spearheaded a comprehensive rebranding initiative that resulted in a significant increase in brand awareness and customer acquisition. As CMO at Granicus, she led the development and execution of a multichannel marketing strategy that contributed to a 25% year-over-year revenue growth.

Conclusion

With her extensive experience, proven leadership, and innovative marketing approach, Susan Ganeshan is a dynamic Chief Marketing Officer who consistently delivers exceptional results for the organizations she serves. Her deep industry expertise, coupled with a passion for driving growth and innovation, make her a valuable asset to any technology-driven enterprise.