Susan Hallak
Founder & CEO | Candy Pros | San Diego, California, United States
Professional Overview
Susan Hallak is the Founder and CEO of Candy Pros, a leading confectionary company based in San Diego, California. With over 25 years of experience in the wholesale and retail industry, Susan is a seasoned business leader known for her expertise in sales, marketing, and strategic growth initiatives.
Experience Summary
Current Role
As the Founder and CEO of Candy Pros, Susan is responsible for driving the overall vision, strategy, and operations of the company. Under her leadership, Candy Pros has established itself as a premier supplier of high-quality candy and confections, serving a diverse customer base across the United States.
Susan's key responsibilities include overseeing product development, managing a team of sales and marketing professionals, and fostering strong relationships with key industry partners and distributors. Through her strategic guidance, Candy Pros has experienced significant growth, expanding its product portfolio and distribution channels to better serve the evolving needs of its customers.
Career Progression
Prior to founding Candy Pros in 2008, Susan held various sales and marketing roles at Y&M Wholesale, a prominent wholesale distribution company. During her 27-year tenure, she demonstrated a strong aptitude for identifying market trends, developing effective sales strategies, and driving revenue growth. Her experience in the wholesale industry and deep understanding of customer needs have been instrumental in shaping the success of Candy Pros.
Academic Background
Susan holds a Bachelor of Business Administration degree from the University of California, San Diego, with a focus on Marketing and Entrepreneurship.
Areas of Expertise
- Confectionary and candy production
- Sales and marketing strategy
- Supply chain management
- Vendor and customer relationship building
- Strategic business planning and execution
- Team leadership and organizational development
Professional Impact
Under Susan's leadership, Candy Pros has established a reputation for quality, innovation, and exceptional customer service. The company has received numerous industry awards and accolades, including recognition as one of the fastest-growing confectionary businesses in the Western United States.
Susan is also an active contributor to the local business community, serving on the board of the San Diego Entrepreneurs Association and mentoring aspiring entrepreneurs through various initiatives.
Conclusion
With her extensive industry experience, strategic vision, and proven track record of success, Susan Hallak is a respected leader in the confectionary industry. As the Founder and CEO of Candy Pros, she continues to drive the company's growth and cement its position as a premier supplier of high-quality candy and confections.
