Professional Overview
Susan Hayes is an accomplished digital content professional with over 10 years of experience in the apparel and retail industry. As the Director of Digital Content at Randa Apparel & Accessories, she leads a team responsible for creating and managing high-impact digital content strategies that drive brand engagement and e-commerce growth.
Experience Summary
Current Role
In her current role as Director of Digital Content, Susan is responsible for overseeing the development and execution of Randa's comprehensive digital content plan. She works closely with cross-functional teams to conceptualize, produce, and distribute engaging content across the company's website, social media channels, and other digital platforms. Under her leadership, Randa has seen a 35% increase in website traffic and a 25% lift in online sales.
Career Progression
Prior to her current position, Susan held several leadership roles within the digital marketing and content space. As the Senior Manager of Digital Content at Randa Accessories, she spearheaded the company's successful transition to a more robust, data-driven content strategy, resulting in a 20% improvement in e-commerce conversion rates. Earlier in her career, she gained valuable experience as a Marketing Manager at Swank, Inc. and as a Merchant Assistant at Macy's, where she honed her skills in product merchandising, brand storytelling, and cross-channel marketing.
Academic Background
Susan holds a Bachelor of Arts degree in Communication from the University of Delaware, where she graduated cum laude. During her studies, she completed a prestigious public relations internship at BPCM, a leading international brand communications agency.
Areas of Expertise
- Digital content strategy and management
- E-commerce and omnichannel marketing
- Social media content creation and optimization
- Influencer and user-generated content campaigns
- Data-driven performance analysis and reporting
- Cross-functional collaboration and team leadership
Professional Impact
Throughout her career, Susan has consistently demonstrated her ability to drive tangible results for the organizations she has served. Her innovative digital content initiatives have been recognized industry-wide, and she has been invited to speak at several prestigious industry events, sharing her insights and best practices with peers.
Conclusion
With her diverse experience, data-driven approach, and proven track record of success, Susan Hayes is a dynamic and forward-thinking digital content leader. She is poised to continue making a significant impact in the apparel and retail space, helping brands navigate the ever-evolving digital landscape and unlock new opportunities for growth and engagement.
