SK

Susan Kim

Susan Kim


Chief Executive Officer, Kopari Beauty



Professional Overview
Susan Kim is the Chief Executive Officer at Kopari Beauty, a leading clean beauty brand known for its innovative, high-performance skincare products. With over 15 years of experience in the beauty and personal care industry, Susan has a proven track record of driving strategic growth, spearheading digital transformation, and building influential global brands.

Experience Summary

Current Role
As the CEO of Kopari Beauty since September 2020, Susan is responsible for setting the overall vision and strategy for the company. Under her leadership, Kopari has rapidly expanded its product portfolio, strengthened its online and retail presence, and gained significant market share in the highly competitive clean beauty segment. Susan's focus on product innovation, data-driven decision-making, and creating a strong brand identity has been instrumental in Kopari's recent success.

Career Progression
Prior to joining Kopari, Susan held several senior marketing and digital roles at leading beauty brands, including Huda Beauty and Benefit Cosmetics. As the SVP of Marketing & Digital at Huda Beauty, she spearheaded the brand's global expansion and digital transformation, driving significant revenue growth. At Benefit Cosmetics, Susan progressed from a Vice President to a Senior Vice President position, leading the company's U.S. marketing efforts and overseeing the successful launch of several breakthrough products.

Earlier in her career, Susan gained valuable experience as a Senior Brand Manager at Mattel, where she played a key role in the development and marketing of iconic toy brands.

Academic Background
Susan holds an MBA from Harvard Business School, where she graduated with distinction in 2010. She also earned a Bachelor's degree from the University of California, Los Angeles.

Areas of Expertise
  • Brand strategy and positioning

  • Digital marketing and e-commerce

  • Product innovation and development

  • Global expansion and market entry

  • Cross-functional team leadership

  • Data-driven decision-making


Professional Impact
During her tenure at Huda Beauty, Susan led the brand's successful entry into the U.S. market, driving a 120% increase in revenue over a two-year period. At Benefit Cosmetics, she oversaw the launch of several best-selling products, including the award-winning Porefessional Primer, which contributed to a 15% year-over-year growth in the company's U.S. business.

At Kopari, Susan has been instrumental in repositioning the brand, streamlining its product portfolio, and expanding its retail footprint. Under her leadership, Kopari has seen a 40% increase in online sales and a 25% growth in its brick-and-mortar presence.

Conclusion
With her extensive experience in the beauty industry, strategic vision, and proven track record of driving growth, Susan Kim is well-equipped to lead Kopari Beauty through its next phase of expansion. Her passion for innovation, digital transformation, and building influential brands aligns perfectly with Kopari's mission to offer high-performance, clean skincare products to conscious consumers around the world.