Professional Summary
Professional Overview
Susan Kim is a seasoned marketing and digital executive with over 15 years of experience in the beauty and consumer goods industries. As the Chief Executive Officer of Kopari Beauty, she is responsible for driving the company's strategic vision, overseeing all aspects of operations, and spearheading its continued growth and innovation.
Experience Summary
Current Role
As the Chief Executive Officer of Kopari Beauty since September 2020, Susan is responsible for leading the company's overall business strategy, brand development, and go-to-market execution. Under her leadership, Kopari has experienced significant expansion, with the brand now reaching a global audience and solidifying its position as a leader in the natural beauty and wellness space.
Career Progression
Prior to joining Kopari, Susan held several senior marketing and digital roles within the beauty industry. As the SVP of Marketing & Digital at Huda Beauty, she was instrumental in driving the brand's rapid international expansion and digital presence. Before that, she served as the SVP of US Marketing at Benefit Cosmetics, where she spearheaded the brand's successful omnichannel marketing campaigns and product launches.
Earlier in her career, Susan held various marketing leadership positions at Benefit Cosmetics, including VP of Global Strategic Marketing and Director of Global Strategic Marketing. She also gained valuable experience as a Senior Marketing Manager at L'Oréal and a Senior Brand Manager at Mattel.
Academic Background
Susan holds an MBA from Harvard Business School, where she graduated in 2010. Her academic background has provided her with a strong foundation in strategic decision-making, operational excellence, and data-driven marketing.
Areas of Expertise
- Branding and brand strategy
- Digital marketing and e-commerce
- Product development and innovation
- Global expansion and market entry
- Omnichannel marketing and customer experience
- Operational leadership and team management
Professional Impact
Under Susan's leadership, Kopari Beauty has experienced significant growth, expanding its product portfolio, enhancing its digital presence, and strengthening its position as a trusted brand in the natural beauty and wellness industry. Her strategic vision, marketing expertise, and operational acumen have been instrumental in driving the company's success and positioning it for continued expansion in the years to come.
Conclusion
With her extensive experience in the beauty industry, proven track record of success, and strong leadership skills, Susan Kim is well-positioned to guide Kopari Beauty through its next phase of growth and innovation. Her deep understanding of consumer trends, digital marketing, and operational excellence make her a valuable asset to the company and a respected leader in the beauty industry.
