Professional Summary
Professional Overview
Susan McCarty-Payne is a seasoned executive with over 25 years of experience in the lifestyle and apparel industries. As the Senior Vice President of Lifestyle Brands at Authentic Brands Group, she leverages her extensive expertise in international business development, licensing, and brand management to drive strategic growth for the company's portfolio of iconic lifestyle brands.
Experience Summary
Current Role
In her current role as Senior Vice President of Lifestyle Brands at Authentic Brands Group, Susan is responsible for overseeing the company's global expansion and brand licensing initiatives. She works closely with international partners to identify new market opportunities, develop tailored brand strategies, and maximize the reach and impact of the company's diverse portfolio of lifestyle brands.
Career Progression
Prior to joining Authentic Brands Group, Susan held various leadership positions at prominent lifestyle and apparel companies, including Vice President of International & Licensing at H. Best Ltd / Moret Group, Vice President of International at Kenneth Cole, and Director of International at Nautica International. Throughout her career, she has demonstrated a proven track record of driving international growth, executing successful licensing programs, and optimizing brand performance in global markets.
Academic Background
Susan holds a Bachelor's degree from a prestigious university, where she specialized in Fashion Merchandising and Business Administration. Her academic achievements and strong educational foundation have been instrumental in shaping her strategic mindset and industry expertise.
Areas of Expertise
- International business development and market expansion
- Licensing and brand partnership management
- Lifestyle and apparel brand strategy and portfolio optimization
- Cross-functional team leadership and collaboration
- Data-driven decision making and performance analysis
Professional Impact
During her tenure at Authentic Brands Group, Susan has spearheaded the successful launch of several high-profile brand partnerships and licensing initiatives, contributing to the company's overall growth and industry leadership. Her ability to identify emerging trends, forge strategic alliances, and drive operational excellence has consistently positioned her as a valued asset within the organization.
Conclusion
With her extensive experience, proven leadership skills, and deep understanding of the lifestyle and apparel industries, Susan McCarty-Payne is poised to continue driving the success and global expansion of Authentic Brands Group's diverse portfolio of iconic lifestyle brands. Her strategic vision, collaborative approach, and commitment to excellence make her a valuable asset in the ever-evolving world of brand management and retail.
