Susan Obinnane
Senior Vice President of Consumer Growth
Professional Overview
Susan Obinnane is a seasoned marketing and growth executive with over 15 years of experience driving consumer-focused strategies and initiatives. As the Senior Vice President of Consumer Growth at HumanN, she is responsible for leading the company's efforts to acquire, retain, and expand its customer base across various channels and platforms.
Experience Summary
Current Role
In her current role as Senior Vice President of Consumer Growth at HumanN, Susan is spearheading the company's consumer growth strategy, overseeing marketing, acquisition, and retention initiatives. She is focused on leveraging data-driven insights to optimize the customer journey and drive sustainable business growth. Additionally, she serves as the Senior Vice President of TV & Amazon, where she oversees the company's presence and performance on these key sales channels.
Career Progression
Prior to her current roles, Susan held various senior marketing and growth leadership positions, including Senior Vice President of Retention & Traditional Media at HumanN, VP of Head of Acquisition & Retention Marketing at ChromaDex, and VP of Head of Marketing at Veestro. She has also held senior marketing roles at AmeriHome Mortgage Company, Murad, and DIRECTV, where she gained valuable experience in direct-to-consumer (DTC) marketing, traditional media, and customer retention strategies.
Throughout her career, Susan has demonstrated a strong track record of driving measurable results, implementing innovative marketing strategies, and building high-performing teams. She is known for her data-driven decision-making, strategic planning, and effective communication skills, which have enabled her to make significant contributions to the growth and success of the companies she has worked with.
Academic Background
Susan holds a Bachelor of Science degree in Marketing from the University of Texas at Austin, where she graduated with honors.
Areas of Expertise
- Consumer growth and acquisition strategies
- Omnichannel marketing and customer experience optimization
- Data-driven decision-making and performance analysis
- DTC marketing and ecommerce growth
- Traditional media and advertising strategy
- Customer retention and loyalty program development
- Cross-functional team leadership and collaboration
Professional Impact
During her tenure at HumanN, Susan has played a pivotal role in driving the company's consumer growth and expansion. She has implemented innovative marketing campaigns, optimized the customer journey, and leveraged data-driven insights to achieve significant increases in customer acquisition, retention, and lifetime value. Her strategic vision and leadership have been instrumental in HumanN's continued success and industry recognition.
Conclusion
Susan Obinnane is a highly accomplished marketing and growth executive with a proven track record of driving sustainable consumer-focused initiatives. Her extensive experience, strategic mindset, and data-driven approach have positioned her as a valuable asset to HumanN and a respected leader in the consumer health and wellness industry.
