Susan Reda
Vice President of Education, National Retail Federation
Professional Overview
Susan Reda is an accomplished retail industry executive with over 30 years of experience. As the Vice President of Education at the National Retail Federation, she leverages her deep subject matter expertise to develop and deliver high-impact educational programs and resources for retail professionals nationwide.
Experience Summary
Current Role
As the Vice President of Education at the National Retail Federation, Susan is responsible for overseeing the organization's comprehensive educational offerings, including conferences, training sessions, and online courses. In this role, she has spearheaded the development of innovative learning initiatives that have significantly enhanced the knowledge and skills of retail leaders across the country. Under her leadership, the National Retail Federation's education programs have consistently received positive feedback and industry recognition for their quality and relevance.
Career Progression
Prior to her current role, Susan served as the Editor at STORES Media/National Retail Federation for over 25 years, where she played a pivotal role in shaping the organization's multimedia content and thought leadership. She also held the position of Senior Editor at Lebhar-Friedman, where she honed her expertise in retail industry journalism and content creation.
Academic Background
Susan holds a Bachelor of Science degree in Journalism from St. John's University, where she showcased her academic excellence and passion for the field.
Areas of Expertise
- Retail industry trends and best practices
- Educational program development and delivery
- Retail media and content creation
- Networking and industry outreach
- Strategic planning and execution
Professional Impact
Throughout her career, Susan has made significant contributions to the retail industry. She has been instrumental in shaping the National Retail Federation's education initiatives, ensuring that retail professionals have access to the latest insights, strategies, and tools to navigate the evolving industry landscape. Her thought leadership and industry involvement have earned her recognition as a respected voice in the retail community.
Conclusion
With her extensive experience, deep industry knowledge, and proven track record of delivering impactful educational programs, Susan Reda is a valuable asset to the National Retail Federation and the retail industry as a whole. Her commitment to professional development and her ability to drive meaningful change make her a key player in the continued growth and success of the retail sector.
