Susan Reid, Founder and Owner of Susan Reid Collection
Professional Overview
Susan Reid is the Founder and Owner of the Susan Reid Collection, a luxury brand showcasing the best of Scotland. With over two decades of experience in the hospitality industry, she has developed a deep expertise in sales, marketing, and business leadership.
Experience Summary
Current Role
As the Founder and Owner of the Susan Reid Collection since 2003, Susan has built a thriving luxury brand that celebrates the unique heritage and craftsmanship of Scotland. In this role, she is responsible for overseeing all aspects of the business, from product development and sourcing to marketing and sales strategy. Under her leadership, the Susan Reid Collection has become a go-to destination for discerning clients seeking high-quality Scottish-made products and experiences.
Career Progression
Prior to founding the Susan Reid Collection, Susan held several senior sales and marketing roles within the hospitality industry. She served as the Director of Sales and Marketing at the prestigious Balmoral Hotel and the Rocco Forte Collection, where she played a key role in driving revenue and enhancing the brands' reputations. Earlier in her career, Susan was the Director of Sales at the Crowne Plaza Edinburgh, where she honed her skills in client relationship management and strategic sales planning.
Susan's industry involvement extends beyond her business ventures. She has served as a Board Member for the Fife Golf Partnership and as the Past President of the SITE Scotland Chapter, where she contributed to the growth and development of the local tourism and event sectors.
Academic Background
Susan holds a Bachelor's degree from a prestigious university, where she specialized in hospitality management and marketing.
Areas of Expertise
- Luxury brand management and product development
- Sales and marketing strategy in the hospitality and tourism industries
- Client relationship management and customer service excellence
- Strategic business planning and operations management
- Industry leadership and community involvement
Professional Impact
Under Susan's leadership, the Susan Reid Collection has become a nationally recognized brand, known for its high-quality Scottish-made products and exceptional customer experiences. The company has received numerous awards and accolades, including the prestigious "Best Scottish Luxury Brand" award from the Scottish Retail Excellence Awards.
Conclusion
With her extensive industry experience, strong business acumen, and unwavering commitment to showcasing the best of Scotland, Susan Reid is a respected leader in the luxury retail and hospitality sectors. As she continues to grow the Susan Reid Collection, she remains focused on delivering exceptional products and experiences that celebrate the rich cultural heritage of her home country.
