Susan Riley

Senior Director, Brand Marketing

Professional Overview

Susan Riley is a seasoned marketing executive with a proven track record of driving brand growth and innovation. As the Senior Director of Brand Marketing at BSN SPORTS, she spearheads strategic initiatives that enhance brand awareness, customer engagement, and revenue generation within the sports and athletic equipment industry.

Experience Summary

Current Role

As the Senior Director of Brand Marketing at BSN SPORTS, Susan is responsible for developing and executing comprehensive brand strategies that align with the company's overall business objectives. She oversees a team of marketing professionals and collaborates cross-functionally to ensure the consistent and impactful communication of the BSN SPORTS brand across various channels. Under her leadership, Susan has implemented data-driven campaigns that have resulted in increased customer loyalty, improved brand perception, and measurable revenue growth.

Career Progression

Prior to her current role, Susan held several marketing leadership positions, including Senior Director of Brand Marketing and Director of Brand Marketing at BSN SPORTS, as well as Brand Marketing Manager and Senior Associate Brand Manager at Pizza Hut. She has also gained valuable experience in shopper marketing and digital marketing, having worked as a Shopper Marketing Innovation professional at Albertsons Companies and a Social Media Specialist at Lundbeck.

Throughout her career, Susan has demonstrated a strong ability to drive innovation, optimize marketing strategies, and deliver measurable results. Her diverse background in the sports, food, and retail industries has equipped her with a versatile skill set and a deep understanding of modern marketing practices.

Academic Background

Susan holds a Master of Science (M.S.) degree in Integrated Marketing Communications from the prestigious Medill School of Journalism at Northwestern University. She also earned a bachelor's degree from Willamette University, showcasing her commitment to continuous learning and professional development.

Areas of Expertise

• Brand strategy and development

• Integrated marketing campaign management

• Digital and social media marketing

• Data-driven decision making

• Cross-functional collaboration

• Team leadership and talent development

Professional Impact

Under Susan's leadership, the BSN SPORTS brand has experienced significant growth and recognition within the industry. She has spearheaded the development of innovative marketing initiatives that have driven increased customer engagement, improved brand loyalty, and contributed to the company's overall financial success.

Conclusion

With her extensive experience, strategic mindset, and innovative approach, Susan Riley is poised to continue making a lasting impact on the sports and athletic equipment industry. As the Senior Director of Brand Marketing at BSN SPORTS, she is committed to elevating the brand's position, fostering customer loyalty, and driving sustainable growth for the company.