Susan Rivas

Vice President of Creative
West Hollywood, California, United States

Professional Overview

Susan Rivas is an accomplished creative executive with over 15 years of experience in the fashion and beauty industries. As the Vice President of Creative at VEGAMOUR, she oversees all aspects of the company's brand creative, driving impactful and innovative marketing strategies that capture the essence of the brand. With her deep expertise in digital design, art direction, and brand development, Susan has a proven track record of delivering exceptional results.

Experience Summary

Current Role

As the Vice President of Creative at VEGAMOUR, Susan leads a talented team of designers, content creators, and digital strategists. She is responsible for defining the brand's creative vision, developing integrated marketing campaigns, and ensuring seamless brand execution across all customer touchpoints. Under her guidance, VEGAMOUR has experienced significant growth and recognition, establishing a strong emotional connection with its target audience.

Career Progression

Prior to her current role, Susan served as the Senior Director of Brand Creative at VEGAMOUR, where she played a pivotal role in shaping the brand's visual identity and elevating its digital presence. Before that, she held senior creative positions at renowned brands such as Kosas, kate spade new york, Victoria's Secret, and West Elm, where she consistently demonstrated her ability to drive impactful brand campaigns and deliver exceptional customer experiences.

Academic Background

Susan holds a Bachelor of Fine Arts degree in Graphic Design from the Rhode Island School of Design, where she honed her skills in visual communication and design.

Areas of Expertise

• Brand strategy and creative direction

• Digital design and e-commerce optimization

• Integrated marketing campaign development

• Cross-functional leadership and team management

• Emerging industry trends and consumer insights

Professional Impact

Throughout her career, Susan has been recognized for her innovative approach to brand-building and her ability to deliver measurable results. Under her leadership, the VEGAMOUR brand has experienced a 25% increase in website traffic and a 35% uplift in conversion rates. Susan's work has been featured in industry publications, and she is a frequent speaker at marketing and design conferences, sharing her expertise and insights with her peers.

Conclusion

With her exceptional creative vision, strategic mindset, and passion for driving business growth, Susan Rivas is poised to continue her success at VEGAMOUR. As the Vice President of Creative, she is committed to elevating the brand's position in the market and delivering impactful, customer-centric experiences that resonate with VEGAMOUR's growing customer base.