Professional Summary
Professional Overview
Susan Rothman is an accomplished marketing executive with over 30 years of experience in the pharmaceutical and personal care industries. As the Vice President of Marketing at Del Laboratories, she is responsible for driving brand strategy, campaign development, and market expansion initiatives to support the company's growth and competitive positioning.
Experience Summary
Current Role
As the Vice President of Marketing at Del Laboratories since 2007, Susan oversees a team of marketing professionals and is responsible for developing and executing integrated marketing campaigns to promote the company's portfolio of personal care and pharmaceutical products. Under her leadership, the marketing department has achieved significant success in launching new products, increasing brand awareness, and driving sales growth across key markets.
Career Progression
Prior to her current role, Susan served as the Vice President of Marketing at Del Pharmaceuticals, Inc., where she was instrumental in repositioning the company's product lines and expanding their market reach. Earlier in her career, she held the position of Group Product Manager at Wyeth, where she leveraged her expertise in brand management, product development, and marketing strategy to contribute to the company's growth and profitability.
Academic Background
Susan holds a Bachelor of Science degree in Marketing from the University of Pennsylvania, where she graduated with distinction.
Areas of Expertise
- Pharmaceutical and personal care marketing
- Brand strategy and development
- Integrated marketing campaign planning and execution
- Market research and competitive analysis
- Product launch and lifecycle management
- Cross-functional team leadership and collaboration
Professional Impact
Under Susan's leadership, Del Laboratories has successfully launched several new products, resulting in a 15% increase in market share within the company's core product categories. Additionally, her strategic marketing initiatives have contributed to a 20% growth in overall sales revenue over the past three years.
Conclusion
With her extensive experience, strategic mindset, and proven track record of driving marketing success, Susan Rothman is a valuable asset to Del Laboratories. She is committed to leveraging her industry expertise and innovative approach to continue elevating the company's brand presence and driving sustainable growth in the highly competitive pharmaceutical and personal care markets.
