Professional Summary
Professional Overview
Susan Siriwatanarong is an experienced marketing and communications executive with a focus on strategic planning, innovation, and customer experience. As the Marketing & Communications VP of Strategic Planning, Innovation & Customer Experience at NewYork-Presbyterian Hospital, she leverages her extensive background in the financial services and healthcare industries to drive strategic initiatives and enhance customer engagement.
Experience Summary
Current Role
In her current position, Susan is responsible for leading the development and implementation of innovative marketing and communications strategies to support NewYork-Presbyterian Hospital's strategic objectives. She spearheads cross-functional initiatives to improve the patient and customer experience, foster a culture of innovation, and position the organization as a thought leader in the healthcare industry.
Career Progression
Prior to her current role, Susan held various leadership positions in the financial services industry, including Head of Consumer Bank Marketing Strategic Planning at Wells Fargo and several senior roles at Citi, where she managed the Citi/American Airlines cobranded credit card program. She also has experience in the payments industry, having worked at American Express in roles focused on small business partnerships and credit card marketing.
Throughout her career, Susan has demonstrated a strong track record of driving business growth, enhancing customer loyalty, and implementing successful marketing and communications strategies. Her diverse industry experience, combined with her strategic planning and innovation expertise, make her a valuable asset to the NewYork-Presbyterian Hospital team.
Academic Background
Susan holds a Master of Business Administration (MBA) degree, with a focus on marketing and strategy. Her academic achievements have provided her with a solid foundation in the principles of business management and the ability to apply analytical and problem-solving skills to complex organizational challenges.
Areas of Expertise
- Strategic planning and implementation
- Marketing and communications strategy
- Customer experience and engagement
- Innovation and new product/service development
- Data-driven decision making and analytics
- Cross-functional collaboration and team leadership
Professional Impact
At NewYork-Presbyterian Hospital, Susan has been instrumental in developing and executing strategic initiatives to enhance the organization's marketing and communications efforts. She has led the implementation of customer-centric programs that have improved patient satisfaction and loyalty, and she has spearheaded innovation projects that have positioned the hospital as a leader in the healthcare industry.
Conclusion
With her extensive experience in the financial services and healthcare sectors, Susan Siriwatanarong is a versatile and forward-thinking marketing and communications professional. In her current role at NewYork-Presbyterian Hospital, she continues to drive strategic change, foster innovation, and deliver exceptional customer experiences, positioning the organization for long-term success.
