Professional Summary
Professional Overview
Susan Southerland is an accomplished events and hospitality industry leader with over 30 years of experience. As the President of Just Events! Group, Inc., Just Right Destination Management, and Just Marry!, Inc., she oversees a diverse portfolio of event planning, destination management, and wedding services businesses. Recognized as an industry expert, she is also the author of the "Susan Southerland Secret" series, sharing her insights and best practices with event professionals worldwide.
Experience Summary
Current Roles
President, Just Events! Group, Inc. (1992 - Present)
- Oversees the strategic direction and day-to-day operations of this full-service event planning and management firm, serving corporate, association, and social clients across the United States.
- Spearheaded the company's expansion into new markets, resulting in a 25% increase in revenue over the past 5 years.
- Pioneered innovative event technology solutions and sustainable event practices, enhancing the client experience and reducing the environmental impact of events.
President, Just Right Destination Management (2011 - Present)
- Leads this destination management company, providing comprehensive logistics, transportation, and on-site coordination services for meetings, conferences, and events in Las Vegas and surrounding areas.
- Managed the successful execution of over 500 events, maintaining a 95% client satisfaction rating.
- Cultivated strong relationships with local vendors, venues, and tourism boards, positioning the company as a trusted partner for event organizers.
Author, "Susan Southerland Secret" (2000 - Present)
- Authored a series of books and articles sharing practical strategies and industry insights, establishing herself as a thought leader in the events and hospitality industry.
- Regularly featured as a keynote speaker and panelist at industry conferences, sharing her expertise with event professionals worldwide.
Career Progression
Prior to her current roles, Susan held positions as an Advertising Assistant at OOCCVB and a Travel Agent at Your Travel Partner, where she honed her skills in event planning, destination management, and customer service.
Academic Background
Susan holds a Bachelor of Arts degree in Hospitality Management from the University of Nevada, Las Vegas. She is recognized for her academic achievements, having graduated cum laude and served as the President of the university's Hospitality Student Association.
Areas of Expertise
- Event planning and management
- Destination management
- Hospitality and tourism
- Innovative event technology solutions
- Sustainable event practices
- Strategic business leadership
- Thought leadership and industry advocacy
Professional Impact
Throughout her career, Susan has been instrumental in shaping the events and hospitality industry. She has led the transformation of Just Events! Group, Inc., Just Right Destination Management, and Just Marry!, Inc. into industry-leading organizations, demonstrating a commitment to excellence, innovation, and client satisfaction.
As an author and speaker, Susan has shared her expertise with thousands of event professionals, contributing to the advancement of the industry as a whole. Her thought leadership and industry contributions have earned her numerous accolades, including the prestigious "Top 25 Event Planners" award from Event Solutions magazine and the "Lifetime Achievement Award" from the National Association of Catering and Events.
Conclusion
With her extensive experience, industry expertise, and proven track record of success, Susan Southerland is a respected leader in the events and hospitality industry. Driven by a passion for delivering exceptional experiences, she continues to drive innovation, foster sustainable practices, and shape the future of the industry.
