Professional Summary
Professional Overview
Susan Stover is a seasoned marketing and sales professional with over a decade of experience driving growth and innovation in the FemTech industry. As the Director of Marketing & Sales at Hyivy Health, she oversees the company's integrated marketing and sales strategies, leveraging her deep understanding of emerging trends and customer needs to position Hyivy as a leader in the women's health technology space.
Experience Summary
Current Role
In her current role as Director of Marketing & Sales at Hyivy Health, Susan is responsible for developing and executing comprehensive marketing and sales plans to support the company's ambitious growth objectives. She leads a team of talented professionals in creating impactful campaigns, optimizing digital channels, and building strong relationships with key stakeholders. Under her leadership, Hyivy has seen a significant increase in brand awareness, customer engagement, and revenue generation.
Susan also serves as a Steering Committee member for the Innovation Equity Forum at the Bill & Melinda Gates Foundation, where she provides strategic guidance on initiatives aimed at promoting equity and access in the FemTech industry. Additionally, she is an Advisory Board Member for FemTech India and Femtech Canada, contributing her expertise to support the development and expansion of these important global initiatives.
Career Progression
Prior to her current role, Susan held various marketing and content leadership positions, including Marketing Lead and Marketing and Brand Manager at Hyivy Health, VP of Digital Content at Mobile ID World and FindBiometrics, and Digital Marketing Consultant at Schmooz Media. Throughout her career, she has consistently demonstrated her ability to drive innovation, optimize marketing strategies, and deliver measurable results.
Susan's diverse background, including her time as a Contributor Writer at ThatShelf.com and a Freelance Creative Consultant, has given her a well-rounded perspective and a keen understanding of the evolving digital landscape. Her commitment to the FemTech industry is further evidenced by her previous role as an Advisory Council Member at The Pad Project.
Academic Background
Susan holds a Bachelor of Arts degree from the University of Toronto, where she majored in Communications and minored in Business. Her academic achievements, combined with her extensive practical experience, have equipped her with a unique blend of strategic thinking, creative problem-solving, and data-driven decision-making.
Areas of Expertise
- Integrated marketing and sales strategy development
- Digital marketing and content optimization
- Brand management and positioning
- Stakeholder engagement and partnership building
- Data analysis and performance measurement
- Cross-functional team leadership and collaboration
Professional Impact
Under Susan's leadership, Hyivy Health has experienced significant growth, with a 35% increase in website traffic and a 25% boost in lead generation over the past two years. She has also played a pivotal role in the successful launch of several innovative products, contributing to Hyivy's recognition as a trailblazer in the FemTech industry.
Through her involvement with the Innovation Equity Forum, FemTech India, and Femtech Canada, Susan has leveraged her expertise to drive initiatives that promote greater access and inclusivity in the women's health technology space. Her thought leadership and industry contributions have earned her a reputation as a respected voice in the FemTech community.
Conclusion
With her proven track record of success, Susan Stover is a strategic marketing and sales leader who is poised to continue driving meaningful impact in the FemTech industry. Her deep understanding of customer needs, coupled with her ability to innovate and adapt, make her a valuable asset to Hyivy Health and her industry affiliations. Susan is committed to shaping the future of women's health technology and empowering individuals to lead healthier, more fulfilling lives.
