Professional Summary
Professional Overview
Susan Tweedy is a seasoned Business Intelligence and Analytics leader with over 20 years of experience driving data-driven transformations across global consumer goods organizations. As the Sr. Director of Business Intelligence at Petmate, she is responsible for overseeing the company's data and analytics strategies, leveraging insights to improve business performance and fuel sustainable growth.
Experience Summary
Current Role
In her current role at Petmate, Susan is leading the implementation of advanced analytics and business intelligence solutions to enhance decision-making across the organization. She is responsible for developing and executing data-driven strategies that optimize operational efficiency, improve customer experience, and drive revenue growth.
Career Progression
Prior to joining Petmate, Susan held various leadership positions at Fiskars Group, where she most recently served as the Global Director of Analytics and Business Intelligence. In this role, she spearheaded the transformation of the company's data and analytics capabilities, enabling data-driven decision-making and driving significant improvements in business performance.
Earlier in her career, Susan held analytics and consumer insights roles at Kraft Foods Group, Procter & Gamble, and Kellogg Company, where she leveraged her expertise in market analysis, forecasting, and category management to drive strategic initiatives and deliver measurable results.
Academic Background
Susan holds a Bachelor of Science degree in Marketing and a Master of Business Administration (MBA) from the University of Wisconsin-Madison, where she graduated with honors.
Areas of Expertise
- Business Intelligence and Analytics Strategy
- Data Visualization and Reporting
- Predictive Modeling and Forecasting
- Category Management and Sales Operations
- Consumer Insights and Market Analysis
- Cross-functional Collaboration and Change Management
Professional Impact
Throughout her career, Susan has demonstrated a strong track record of driving transformative changes through the effective use of data and analytics. Some of her notable achievements include:
- Spearheaded the implementation of a centralized business intelligence platform at Fiskars Group, resulting in a 30% increase in operational efficiency and a 15% improvement in sales forecasting accuracy.
- Developed and executed a data-driven category management strategy at Kraft Foods Group, leading to a 12% increase in market share and a 17% improvement in profitability.
- Designed and implemented a customer segmentation model at Procter & Gamble, enabling the company to personalize its marketing efforts and increase customer loyalty by 18%.
Conclusion
With her extensive experience in the consumer goods industry and proven expertise in leveraging data and analytics to drive business growth, Susan Tweedy is a strategic and innovative leader who is well-positioned to make a significant impact in her role at Petmate. Her dedication to data-driven decision-making and her ability to translate insights into actionable strategies make her a valuable asset in today's data-driven business landscape.
