Professional Summary
Professional Overview
Susan Zhao is an accomplished Global Marketing Director with over 12 years of experience driving strategic marketing initiatives for leading luxury brands. She currently oversees global marketing operations at Coach, a renowned American fashion house, where she is responsible for developing and executing impactful campaigns that elevate the brand's international presence and engagement.
Experience Summary
Current Role
As the Global Marketing Director at Coach, Susan is accountable for crafting cohesive marketing strategies across the company's global markets. In this capacity, she leads cross-functional teams in delivering innovative digital, social, and experiential campaigns that resonate with Coach's diverse customer base. Under her guidance, the brand has consistently achieved double-digit year-over-year growth in key performance metrics, including website traffic, social media reach, and customer acquisition.
Career Progression
Prior to joining Coach, Susan served as a Product Manager at CHANEL, where she played a pivotal role in the successful launch of several high-profile product lines. During her 6-year tenure, she demonstrated a keen understanding of evolving consumer preferences and leveraged data-driven insights to inform the development of targeted marketing strategies. Her ability to bridge the gap between creative vision and operational execution earned her a reputation as a versatile and results-oriented marketing professional.
Academic Background
Susan holds a Bachelor of Business Administration degree from the University of Miami, where she majored in Marketing with a minor in Graphic Design. Her interdisciplinary academic background has equipped her with a unique blend of analytical and creative skills, which she seamlessly applies to her work in the luxury industry.
Areas of Expertise
- Omnichannel marketing strategy and execution
- Brand positioning and identity development
- Digital marketing and social media optimization
- Consumer insights and data-driven decision making
- Cross-functional team leadership and collaboration
- Budgeting and resource allocation
Professional Impact
Throughout her career, Susan has spearheaded award-winning marketing campaigns that have elevated brand awareness and driven measurable business growth. Most notably, her leadership in the global launch of Coach's innovative e-commerce platform resulted in a 35% increase in online sales within the first year of implementation. Additionally, her strategic partnership with social media influencers enabled the brand to reach a new generation of consumers, contributing to a 28% surge in Instagram followers.
Conclusion
With her extensive experience, strong analytical acumen, and creative problem-solving skills, Susan Zhao is a valuable asset to the luxury industry. As the Global Marketing Director at Coach, she continues to push the boundaries of traditional marketing by developing innovative, data-driven strategies that amplify the brand's message and drive sustainable business success.
