Susana Medina is an accomplished marketing executive with over a decade of experience in the media and entertainment industry. As the Head of Marketing at Sonoro Global Media Corp. and the host and producer of the popular podcast "Mezclas Abruptas," Susana leverages her deep understanding of digital marketing, content strategy, and brand management to drive business growth and innovation.
Experience Summary
Current Role
As the Head of Marketing at Sonoro Global Media Corp., Susana is responsible for developing and executing comprehensive marketing strategies to support the company's portfolio of media brands. She oversees all digital marketing initiatives, including search engine optimization, social media, and content creation, and has successfully grown the company's online audience and engagement. Additionally, Susana hosts and produces "Mezclas Abruptas," a podcast that explores the intersection of culture, technology, and media, further solidifying her reputation as a thought leader in the industry.
Career Progression
Susana's career has spanned various roles within the media and consumer packaged goods industries. Prior to her current position, she held brand management roles at Anheuser-Busch InBev, where she was responsible for driving the marketing strategy and execution for brands like Michelob Ultra and Cerveza Corona. She also has experience in digital content creation and strategy, having worked as the Head of Digital Content at Coca-Cola Media House and as the Editor-in-Chief of the popular tech and culture website Unocero.com.
Academic Background
Susana holds a Bachelor's degree in Communication Sciences from the Ibero-American University in Mexico City. She has also completed executive education programs in Digital Marketing and Brand Management, further enhancing her professional expertise.
Areas of Expertise
- Digital marketing and social media strategy
- Brand management and positioning
- Content creation and storytelling
- Data-driven decision making
- Cross-functional collaboration and leadership
Professional Impact
During her tenure at Sonoro Global Media Corp., Susana has spearheaded the development of innovative digital marketing campaigns that have significantly increased the company's online presence and reach. She has also played a pivotal role in the launch of new media properties, leveraging her deep understanding of audience behavior and content trends to create engaging and successful content experiences.
As the host and producer of "Mezclas Abruptas," Susana has established herself as a respected voice in the media industry, offering insightful analysis and thought-provoking discussions on the ever-evolving landscape of media and technology.
Conclusion
Susana Medina is a seasoned marketing professional with a proven track record of driving business growth and innovation. Her ability to blend strategic thinking with a deep understanding of digital marketing, content strategy, and brand management makes her a valuable asset to Sonoro Global Media Corp. and a respected thought leader in the industry.
