Susannah Plaisted

Professional Summary

Susannah Plaisted is a seasoned product marketing executive with over 15 years of experience driving strategic marketing initiatives and evangelizing enterprise software solutions. As the Director of Product Marketing at Salesforce, she is responsible for crafting go-to-market strategies, leading cross-functional teams, and aligning product development with customer needs.

Experience Summary

Current Role

As the Director of Product Marketing at Salesforce, Susannah is responsible for overseeing the go-to-market strategy and positioning for the company's Well-Architected Framework. In this role, she collaborates closely with product, sales, and customer success teams to ensure the solution's value proposition is clearly communicated and effectively delivered to enterprise customers. Susannah's key achievements include:

• Spearheaded the launch of the Well-Architected Framework, resulting in a 25% increase in customer adoption within the first 6 months

• Developed a comprehensive content strategy that increased qualified lead generation by 35% and optimized the sales pipeline

• Established a global network of Architect Advocates, enabling Salesforce to expand its reach and deepen relationships with key industry influencers

Career Progression

Prior to her current role, Susannah held various leadership positions at Salesforce, Odaseva, Boston Scientific, and Management Sciences for Health. She has a proven track record of driving strategic initiatives, optimizing marketing operations, and fostering strong cross-functional partnerships. Notable achievements include:

• Served as the Lead Evangelist for Architect Relations at Salesforce, where she spearheaded the development of the Salesforce Architect Community, increasing engagement by 40% and driving customer loyalty

• Worked as a Technical Architect at Odaseva and Boston Scientific, where she leveraged her deep technical expertise to design and implement enterprise-grade software solutions that improved operational efficiency and enhanced customer experiences

• Managed development systems and technology at Management Sciences for Health, leading the implementation of a new enterprise resource planning (ERP) system that increased productivity by 20% and improved data-driven decision-making

Education

Susannah holds a Bachelor of Arts in Sociology from Boston University, where she graduated cum laude. She is also a Certified Salesforce Administrator and a Salesforce Certified Architect.

Areas of Expertise

• Product marketing strategy and execution

• Enterprise software solutions and architecture

• Cross-functional collaboration and stakeholder management

• Content creation and thought leadership

• Customer advocacy and community management

• Data-driven decision making and performance optimization

Professional Impact

Throughout her career, Susannah has consistently demonstrated her ability to drive impactful initiatives and deliver measurable results. She is recognized as a strategic thinker, a skilled communicator, and a passionate advocate for enterprise software solutions. Susannah's contributions have directly contributed to the growth and success of the organizations she has served.

Conclusion

With a proven track record in product marketing, technical architecture, and strategic leadership, Susannah Plaisted is a versatile and accomplished professional. As the Director of Product Marketing at Salesforce, she is poised to continue driving innovation, fostering customer engagement, and delivering exceptional value to enterprise customers.