Professional Role and Responsibilities
Sushil Chhillar currently holds the position of Business Head - Connected TV (CTV) at Tyroo, a company specialized in digital advertising technology. His role focuses primarily on Connected TV (CTV) and OTT platforms, which are key channels for performance marketing and advertising. His geographic base is noted as Kuala Lumpur, Malaysia, and he has also been associated with Tyroo’s office in Dundahera, Haryana, India.
Company Context
Tyroo is a private company with a history of 19 years in the digital advertising and media technology industry. It operates Tyroo.TV, a platform positioned for performance marketing in the Connected TV and OTT sectors. The company has been recognized within the industry for its innovations and success, notably receiving the Best CTV Campaign Award at the Connected TV Asia Awards 2025. Tyroo maintains a presence at major industry events such as DMEXCO (Digital Marketing Expo & Conference) 2025 in Cologne, where Sushil Chhillar represented the company, indicating that he is an active front-line leader involved in strategic marketing initiatives and partnership development.
Educational Background and Skills
Sushil holds a Master of Philosophy (M.Phil.) in Consumer Behaviour (2010-2012) from DY Patil University. His education underpins his expertise in understanding consumer dynamics, which is valuable in his current role managing CTV marketing solutions. His skill set includes key account management, performance marketing, digital advertising, and OTT/CTV strategy. This combination of academic discipline and industry experience positions him well to drive growth in digital media sales and partnerships.
Career Trajectory and Experience
Before joining Tyroo, Sushil gained experience in multiple related sectors and companies, such as ADA (where he was OTT Head for APAC region), Viu, Zee Entertainment Enterprises Limited, and Primetime International. This background reflects significant involvement in digital video platforms, OTT content, and advertising ecosystems across the Asia-Pacific region. His progression to Business Head at Tyroo highlights a trajectory focused on leadership within emerging digital video advertising markets.
Industry Engagement and Recognition
Sushil Chhillar is visibly active in the digital advertising community. His participation in key events such as DMEXCO 2025 and the recognition of Tyroo.TV campaigns at industry awards signal his engagement with innovation and emerging trends within CTV and OTT advertising spaces. Furthermore, Tyroo’s social media presence emphasizes Sushil’s role as a company representative at prominent conferences, underscoring his involvement in networking and business development at regional and international levels.
Geographical and Contact Context
- Primary base: Kuala Lumpur, Malaysia
- Secondary presence: Dundahera, Haryana, India
- Contact details are professionally maintained and associated with Tyroo domains, enhancing direct business access opportunities.
This profile reflects a senior digital media professional with specialized expertise in Connected TV and OTT advertising, supported by a strong educational foundation in consumer behavior and a career spanning leadership roles within digital content and performance marketing across the Asia-Pacific region. His role at Tyroo, coupled with the company’s recent industry accolades and active participation in major advertising conferences, indicates a pronounced focus on innovation and market expansion in cutting-edge advertising technologies.
