Susie English
Vice President Marketing, Deer Valley Resort
Professional Overview
Susie English is an accomplished marketing executive with extensive experience in the ski and outdoor recreation industry. As the Vice President of Marketing at Deer Valley Resort, she is responsible for spearheading the resort's brand strategy, driving digital marketing initiatives, and overseeing a team of talented marketing professionals.
Experience Summary
Current Role
As the Vice President of Marketing at Deer Valley Resort, Susie is charged with leading the resort's marketing and communications efforts, including brand management, digital marketing, and strategic partnerships. Under her guidance, Deer Valley has experienced a significant increase in brand awareness and online engagement, contributing to record-breaking visitation and revenue growth.
Career Progression
Prior to joining Deer Valley, Susie held the role of Director of Communications at Ski Utah, where she played a crucial role in promoting the state's world-class ski destinations to national and international audiences. She also gained valuable experience in the apparel industry as a Marketing Manager at Rossignol Group, where she developed successful marketing campaigns and oversaw the launch of new product lines.
Susie's early career included stints as a Communications Coordinator at Deer Valley Resort and internships at Swire Beverages, where she honed her skills in event planning, media relations, and content creation.
Academic Background
Susie holds a Bachelor of Arts degree in Marketing and Communications from the University of Utah, where she graduated with distinction.
Areas of Expertise
- Brand strategy and development
- Digital marketing and social media management
- Integrated marketing campaign planning and execution
- Event planning and management
- Stakeholder engagement and partnership development
- Data-driven decision making and performance analysis
Professional Impact
During her tenure at Deer Valley Resort, Susie has spearheaded several successful marketing initiatives, including the launch of a comprehensive digital content strategy that has resulted in a 25% increase in website traffic and a 30% growth in social media following. Additionally, she has forged strategic partnerships with prominent outdoor and lifestyle brands, further strengthening Deer Valley's position as a premier winter destination.
Conclusion
Susie English's extensive marketing expertise, coupled with her deep understanding of the ski and outdoor recreation industry, make her a valuable asset to Deer Valley Resort. Her strategic vision, innovative mindset, and proven track record of driving impactful marketing campaigns position her as a leader in the field, poised to continue elevating Deer Valley's brand and driving its ongoing success.
