Susie Hoffmann, Alumni Director
Professional Overview
Susie Hoffmann is an experienced alumni relations professional with a proven track record of engaging and supporting university alumni communities. As the Alumni Director at Washburn University, she leverages her expertise in stakeholder management, event planning, and strategic program development to foster strong connections between the university and its alumni network.
Experience Summary
Current Role
Susie has served as the Alumni Director at Washburn University since 2000, where she is responsible for overseeing all alumni engagement initiatives. In this role, she has implemented several successful programs, including an annual homecoming celebration that has seen a 25% increase in alumni attendance over the past three years. Susie also leads the university's alumni mentorship program, which has enabled over 200 current students to connect with experienced alumni for career guidance and professional development.
Career Progression
Prior to her current position, Susie held various roles in the public and private sectors, including an Associate position at Pinegar-Smith Company and a Legislative Liaison role at the Community Bankers Association of Kansas. She also gained valuable experience as a Regional Assistant to U.S. Senator Bob Dole, where she developed strong stakeholder management and communication skills.
Academic Background
Susie holds a Bachelor of Business Administration in Marketing and Management from Washburn University, where she graduated in 1987. Her academic background has provided her with a solid foundation in business principles and marketing strategies, which she has leveraged throughout her career in alumni relations.
Areas of Expertise
- Alumni engagement and program development
- Stakeholder management and relationship building
- Event planning and execution
- Strategic communication and public relations
- Nonprofit and higher education administration
Professional Impact
Under Susie's leadership, Washburn University's alumni engagement initiatives have been recognized for their innovation and effectiveness, earning the institution several awards from the Council for Advancement and Support of Education (CASE). Susie's collaborative approach and data-driven decision-making have been instrumental in increasing alumni participation, fostering a stronger sense of community, and enhancing the university's overall reputation.
Conclusion
With over two decades of experience in alumni relations, Susie Hoffmann is a respected leader in the field. Her deep understanding of the higher education landscape, coupled with her exceptional communication and project management skills, make her a valuable asset to Washburn University. Susie is committed to continuous improvement and is always seeking new ways to engage and support the university's alumni community.
