Suzanna Edwards

Vice President of Marketing

Professional Overview
Suzanna Edwards is an accomplished marketing executive with over 13 years of experience driving strategic brand development and integrated marketing initiatives. As the Vice President of Marketing at Lowder New Homes, she is responsible for leading the company's marketing strategy, digital transformation, and targeted campaign execution to elevate the brand and drive sales growth.

Experience Summary

Current Role
As the Vice President of Marketing at Lowder New Homes, Suzanna is responsible for overseeing all aspects of the company's marketing operations. She leads a team of marketing professionals in developing and executing comprehensive campaigns that generate qualified leads, enhance brand visibility, and position Lowder New Homes as a premier homebuilder in the Montgomery, Alabama market. Through her strategic leadership and innovative approach, Suzanna has helped the company achieve significant increases in website traffic, social media engagement, and new home sales.

Career Progression
Prior to her current role, Suzanna served as the Vice President of Marketing at Crawford Square Real Estate Advisors, where she was instrumental in rebranding the company and implementing digital marketing strategies that resulted in a 25% increase in lead generation. She also held marketing management positions at Bayer Properties, LLC and Aronov, where she planned and executed successful grand opening events, promotions, and tenant engagement initiatives that drove traffic and sales for their retail properties. Suzanna's early career experience includes roles at the American Cancer Society and the Montgomery Area Chamber of Commerce, where she honed her skills in event planning, program coordination, and leadership development.

Academic Background
Suzanna holds a Bachelor of Science in Marketing from the University of Alabama, where she graduated cum laude.

Areas of Expertise

• Integrated marketing strategy and execution

• Digital marketing and social media management

• Brand development and positioning

• Event planning and experiential marketing

• Analytical and data-driven decision making

• Effective team leadership and collaboration

Professional Impact
Throughout her career, Suzanna has demonstrated a proven track record of driving measurable results for the organizations she has served. At Lowder New Homes, she has implemented targeted marketing campaigns that have led to a 20% increase in website traffic and a 15% boost in new home sales. Her strategic approach and innovative thinking have positioned her as a respected industry leader, and she is frequently sought after to speak at industry events and conferences.

Conclusion
Suzanna Edwards is a dynamic marketing executive with a passion for creating impactful campaigns that drive business growth. With her extensive experience, strategic mindset, and collaborative leadership style, she is well-positioned to continue elevating the Lowder New Homes brand and driving the company's success in the Montgomery, Alabama market.