Professional Summary
Professional Overview
Suzanne Harris is an accomplished digital marketing executive with over 25 years of experience driving growth and innovation across the travel and hospitality industries. As the Vice President of Digital Marketing at Vacatia, she leverages her deep expertise in brand strategy, digital transformation, and data-driven marketing to elevate the company's online presence and customer experience.
Experience Summary
Current Role
As Vice President of Digital Marketing at Vacatia, Suzanne is responsible for overseeing all aspects of the company's digital marketing initiatives. She leads a high-performing team in developing and executing comprehensive digital strategies that optimize the customer journey, increase web traffic and conversions, and strengthen Vacatia's brand positioning. Under her leadership, the organization has achieved significant improvements in online engagement, lead generation, and revenue attribution.
Career Progression
Prior to joining Vacatia, Suzanne held various leadership roles within the travel and hospitality sectors. As the Vice President of Brand & Digital Marketing at Vacation Village Resorts, she spearheaded the company's digital transformation, driving a 35% increase in website traffic and a 28% improvement in direct bookings. Earlier in her career, Suzanne served as the Director of Marketing & Merchandising at Travelocity, where she was instrumental in expanding the company's affiliate marketing program and implementing innovative e-commerce strategies.
Academic Background
Suzanne holds a Bachelor of Science degree in Marketing from the University of Florida, where she graduated cum laude.
Areas of Expertise
- Digital marketing strategy and execution
- Brand development and positioning
- Customer experience optimization
- Data analytics and performance measurement
- Integrated marketing campaign management
- Cross-functional leadership and team building
Professional Impact
Throughout her career, Suzanne has consistently demonstrated the ability to drive measurable business impact through data-driven digital marketing initiatives. She is recognized as a thought leader in the industry, frequently speaking at conferences and contributing to industry publications. Suzanne's strategic vision, analytical mindset, and collaborative approach have earned her a reputation as a trusted partner and change agent within the organizations she has served.
Conclusion
With her deep industry expertise, innovative mindset, and proven track record of success, Suzanne Harris is well-positioned to continue propelling Vacatia's digital transformation and solidifying the company's position as a leader in the travel and hospitality space.
