Suzanne Kennedy

Sr. Director | Global Brand Environments

Suzanne Kennedy is a seasoned design and brand strategy professional with over 15 years of experience driving innovative solutions for leading global brands. As the Sr. Director of Global Brand Environments at Calvin Klein, she oversees the development and execution of comprehensive brand experiences that elevate the company's iconic identity worldwide.

Professional Experience

Current Role

Sr. Director | Global Brand Environments, Calvin Klein (2024-04-01 to Present)

• Provide strategic leadership in the design and implementation of brand-centric environments, including flagship stores, pop-up activations, and experiential touchpoints

• Collaborate cross-functionally with marketing, retail, and creative teams to ensure brand cohesion and alignment across all consumer touchpoints

• Spearhead the development of globally scalable design standards and guidelines to streamline the brand's international expansion

• Drive continuous innovation in retail design and visual merchandising to captivate customers and enhance brand engagement

Consultant, Oxbow Collective (2015-01-01 to Present)

• Offer strategic advisory services to emerging brands and companies seeking to strengthen their brand presence and physical environments

• Provide expertise in areas such as retail design, experiential marketing, and brand-led spatial design

Career Progression

Consultant | Global Brand Environments + 360 Market Launch, Calvin Klein (2022-10-01 to 2024-03-01)

• Spearheaded the conceptualization and implementation of Calvin Klein's first-ever global brand environment strategy, establishing a cohesive design language across all physical touchpoints

• Collaborated with cross-functional teams to develop a comprehensive 360-degree market launch plan, ensuring seamless integration of brand messaging and visual identity

Sr. Project Manager | Global Creative Services, Calvin Klein (2021-04-01 to 2022-09-01)

• Managed complex global projects and initiatives within the company's creative services department, ensuring timely delivery and exceptional quality

Global Head of Product | Accommodations, Coliving, Retreat + CoWorking, Selina (2019-01-01 to 2020-01-01)

• Oversaw the product development and launch of Selina's hospitality and co-working offerings, driving innovation and enhancing the brand's experiential offerings

Education

Master of Architecture, Boston Architectural College
Bachelor of Science in Interior Design, Wentworth Institute of Technology

Areas of Expertise

• Brand strategy and design

• Retail design and visual merchandising

• Global project management and cross-functional collaboration

• Experiential design and placemaking

• Hospitality and co-working product development

Professional Impact

• Spearheaded the development of Calvin Klein's first-ever global brand environment strategy, establishing a cohesive design language across all physical touchpoints

• Drove the conceptualization and implementation of Selina's innovative hospitality and co-working offerings, enhancing the brand's experiential offerings

• Recognized as a thought leader in the field of brand-led spatial design, contributing to industry publications and speaking engagements

Suzanne Kennedy's extensive experience in design, brand strategy, and global project management positions her as a visionary leader in the industry. Her ability to craft exceptional brand experiences that captivate consumers and drive measurable impact makes her a valuable asset to any organization seeking to elevate its global presence and market position.